Marketo Consulting Services – Marketing Automation

Perkuto offers Marketo Consulting Services to help you increase the success of your marketing activities. Our team works with you to optimize your current instance to quickly unlock additional value.

Perkuto’s Marketo Consulting Services include:

What’s in it for you?

When you need an extra hand – or an expert

Marketo Managed services     Contact us

Take a deeper dive into the Marketo Consulting Services!

Marketo Audit

Whether your Marketo instance has been around for one year or five, a Marketo instance audit is always a good idea.

Perkuto’s Marketo Audit services include discovery sessions with your team to understand your specific needs and instance nuances, as well as the review of your instance and detailed recommendations for enhancement and improvement to ensure you are utilizing Marketo to the fullest. Recommendations will be documented and reviewed with your team upon delivery.

Not sure if an audit is right for you? Start by completing our EM3 Assessment. The short assessment will help you understand the current state of your marketing operations, alignment between sales and marketing and more.

Lead Lifecycle & Scoring

Lifecycle and scoring are critical components to ensuring alignment between your sales and marketing teams. We have worked with hundreds of companies to help define their lead lifecycle and scoring programs. Documentation is also delivered to your team so that everyone understands how the programs function, and can be used as a point of reference when making updates to your programs in the future.

Engagement Marketing

There are a number of factors to consider when creating and running your marketing programs. You want to ensure that the communications match the target audience, and that you are providing your leads with relevant content for their stage within your sales funnel.

Our team of expert consultants can help you Be Ahead and build your brand by assisting your team with the creation of a variety of programs. We can aid your team in the creation of programs that go beyond standard, out-of-the-box functionality to leverage the tools in your MarTech stack to really engage with your audience.

Tracking, Reporting & Attribution

Tracking and reporting on marketing activities is critical. You need to understand where your most profitable leads are coming from, the channels that generate the most opportunities for you, and a host of other metrics so that your marketing team knows where to invest time and dollars. Our team understands that reporting and attribution is a pain point for many organizations, and we can help!

Account Based Marketing (ABM)

There’s a lot more to ABM than simply creating tiers of target customers and marketing to them, and we’re ready to move your ABM process forward. We want you to have a best-in-class ABM program. This starts with an underlying data audit and meetings with your team to understand your goals and KPIs for ABM. We work with your sales and marketing teams to align on ABM strategies, campaign execution and measurement.

Web Personalization

Create personalized, engaging experiences for your website visitors with Marketo’s web personalization extension. Enlist our experienced consultants to assist with implementation, segment identification, campaign creation, creative services, coaching and training on all areas of the web personalization tool.

There are a number of ways to create a personalized web experience for your visitors and our team is here to help you reduce the time to get up and running with web personalization.

Fun fact: We helped a client with a custom web personalization project that was nominated as a Revvie finalist at Marketo Summit!

Ad Bridge

Want to bridge the gap between your Marketo database and social media? Display personalized, targeted ads on social media with Ad Bridge. Marketo’s Ad Bridge solution offers you the capability to connect your Marketo lead data to Facebook, LinkedIn, and Google. Our team can help you create campaigns and reports so you can make important decisions on getting the most out of your marketing dollars on these networks.

Data Quality

Inconsistent field values? Missing information? Want to improve the quality of your reports? Work with the Perkuto team to identify improvements that could be made to your program structure and processes to improve data quality. We analyze the information in your database and make sustainable recommendations that will help you better manage your valuable prospect data.

Subscription Center, CASL, CANSpam & Deliverability

Improve the deliverability of your database. The Perkuto team has completed a number of subscription center and email deliverability projects. By developing an understanding of the unique issues your business faces, we work with you to improve deliverability and better manage your prospects. Emailing to other countries? As different countries are adopting their own email and communication laws, our team can help you with a plan to comply.

When you need an extra hand – or an expert

Marketo Managed services     Contact us

Perkuto helps you add value and make an impact. We’d love to speak with you about how we can help your team.

Contact us