Marketo & Salesforce Consulting

We help Marketing & Sales executives deliver impactful results.

Process + Marketo + Salesforce = Revenue

 

 

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Located in Montreal, we assist Marketo and Salesforce clients in Canada and the US.

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Blog

Jam with Perkuto at the 2015 Marketo Summit

Lindsay Khan

If you are a Marketo user, the Marketo Summit is a great event to attend each year. If you are attending the Summit for the first time, we have a few helpful tips to help you get the most out of your experience, which you can read here. The Marketo Summit has a lot to offer – informative sessions, excellent networking opportunities and a lot of fun events. With the Marketo Summit just a couple of weeks away, the team at Perkuto is gearing up for a packed schedule in San Francisco. Meet Us in the Exhibit Hall Perkuto will be

Six Tips to Get the Most Out of Your First Marketo Summit

Lindsay Khan

Image via Brandname.com 2014 was my first trip to the Marketo Summit – and it did not disappoint! The Summit had some of the best keynote presentations I’ve ever attended, and the skills that I acquired were extremely useful and applicable to my day to day work. I had gone into the Summit hoping to get some answers to questions I had and to see how other companies were managing similar programs (life cycle, scoring, webinars, content, etc.) in Marketo. The session speakers were very knowledgeable and were easy to connect with. To this day I still refer back to the

Email Best Practices for Today’s Leads

Lindsay Khan

  image via iamwire.com According to the Email Statistics Report by the Radicati Group, there are 182.9 billion emails sent per day worldwide. That’s a lot of messages landing in peoples inboxes. How do you ensure that your messages break through the clutter and get read by recipients? Below you’ll find some key tips to help your email messages stand out from the crowd and generate more conversions. Best Practices for Subject Lines: Aside from the sender’s information, the subject line is one of the first things that someone reads. The ‘from’ name and email address must be recognizable to

The Pros and Cons of Virtual Teams

Catherine Champoux

Image from inforadix.com In our January post “Overcoming the Hurdles of a Virtual Team”, we discussed how working with teammates, employees or supervisors in different geographical locations can be challenging. Some hurdles are easier to overcome than others and some challenges can prove to be rather difficult. If working with a globalized team can be complicated, why run the risk of having a potentially difficult work environment, you might ask? Glad you did! Though it’s true that a virtual team may not be for everyone, it truly does have wonderful advantages. To help you make a decision on what best suits

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