Marketo & Salesforce Consulting

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Located in Montreal, we assist Marketo and Salesforce clients in Canada and the US.

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Blog

Overcoming the Hurdles of a Virtual Team

Catherine Champoux

With technology revolutionizing everything we do in our day-to-day lives, it’s no surprise that our jobs are becoming more and more virtual. The need to be physically present to accomplish a task has greatly decreased. Just think about how you used to shop, pay your bills or catch up with loved ones 20 years ago. Now think about how you accomplish all these things today. I’m sure you will find that a lot of those tasks have gone from physically going somewhere and speaking to someone to simply doing them online. The same can be said of global teams. There

What’s New in Marketo’s January Release?

Alexandre Pauly

Image Credit: partiallyexaminedlfe.com If you are a Marketo user, you likely received an email from Cheryl Chavez, Senior Director of Product Management at Marketo, promoting all the good things to come during the first month of 2015. With the release scheduled for later this week, we’ve broken down the new features, and what this means for your marketing team in the new year. While there are several technical enhancements that will expand the possibilities of the tool, one of the biggest announcements is something even the most beginner-level user can appreciate. Responsive Landing Page is the BIG thing. Notably, responsive

Creating a Marketing Attribution System

Josh Hill

image via the new york times Marketing attribution is a frequently discussed topic among marketing automation professionals and vendors. Yet, few firms have achieved an attribution system that takes into account touches, offers, and sources. This post is a follow up to the Offer Channel Method, showing you a blueprint for building one version of this system. Keep in mind this is a checklist, involving a lot of critical thinking, consensus, and input from members of your team. Getting to a closed loop attribution system takes time, so do not expect to get through all 12 steps in one day,

How an Effective Subscription Center can Improve Your Business

Sydney Wong

image credit: pixgood.com   Of all the marketing tools businesses use to promote brand awareness and increase sales revenue, email marketing still remains among the most important. It not only sends valuable information to your audience, but also drives traffic  to your other tactics such as events, social media, and website visits.  The most important  thing to keep in mind is that the best customer relationships are built on trust. This is where an effective subscription center can help bridge that trust between the customer and the business.  Whether you call it a ‘preference center’, ‘subscription management’, or ‘subscription center’, there

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