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Advanced Marketo Tips: Reduce Spam Leads with a Marketo Honeypot

Keeping your Marketo Lead Database clean is extremely important, and is sometimes easier said than done. One of the actions you can take to prevent spambots or cyber attackers from filling out your Marketo forms and entering your database, is to create and use a Marketo Honeypot field. The honeypot is an alternative to using a captcha or similar spam trap on your form, which may discourage some leads from progressing through to your database. Marketo Honeypot Field Traditionally used in in cybersecurity a honeypot is a method to lure cyber attackers and/or spambots to a specific computer system or

2017 MarTech Events and Conferences

As the MarTech landscape continues to expand, so do the number of conferences and events. The industry changes rapidly and there are new players on the field all the time.   MarTech Events – 2017 Here’s a list of some of the MarTech events that we thought you should put on your radar for 2017: North America Martech IQ: January 7 New York – Time inc, Cost: $699 – Early Bird: $599 More Info DMN Connect (former Marketing & Tech Innovation Summit) March 2 New York – Convene Cost: $ 549 More Info RampUp 2017: March 7 San Francisco –

Announcing our Marketo and Dynamics Webinar Series with Bedrock Data!

If you are a Marketo and Microsoft Dynamics user – this webinar series is for you! Learn more about everything you need to know when connecting Microsoft Dynamics and Marketo. The webinar series will be led by Paul Wilson, Solutions Architect at Perkuto, and Zak Pines, VP of Marketing at Bedrock Data Inc.  Marketo and Microsoft Dynamics The webinars will combine real life examples with helpful insights into managing the connection between DCRM and Marketo. Each session will also include a discussion with the audience and ample time for Q&A. Session 1: Date: Thursday January 19th, 2017 Time: 1-2pm Eastern

The Perkuto Team Wishes you a Happy New Year!

Happy New Year from your Perkuto Team! Wishing everyone all the best in 2017!

Happy Holidays from Perkuto!

The Perkuto team wanted to take a moment to wish everyone a happy holiday. Thank you for being part of our journey these past three years. We look forward to connecting with even more of you in the year to come. Happy Holidays from your Perkuto Team!  

Announcing the Allegro Email 2.0 Template from Perkuto

Email 2.0 templates have been around for a couple of months now, and with many companies making the transition from Marketo’s Email 1.0 editor to the new Email 2.0 editor, there’s an increased need for Email 2.0 templates that are responsive and offer the flexibility that Email 2.0 can deliver. At Perkuto, we have built an email 2.0 template that you can purchase, download and start using in your own Marketo instance today. Allegro Email 2.0 Template Capabilities The Allegro Template provides you with dozens of layout combinations in one single template. The email template is professionally designed, tested by

Enhance Holiday Gift Giving with Marketing Automation

The holiday season is upon us, and as marketers we like getting creative with our gift giving. To enhance our gift giving efforts, we can utilize marketing automation, paired with on-demand printing, to take the hassle out of gift giving. We are reposting (with permission) an awesome article from our friends at PFL, written by Rob Walz, on how to add gifts to your holiday campaigns. The post was originally published here: Add Gifts to Holiday Campaigns The holidays are here and that means inboxes are about to overflow with good cheer, best wishes, and marketing messages. Are they going to get