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Email Best Practices for Today’s Leads

  image via iamwire.com According to the Email Statistics Report by the Radicati Group, there are 182.9 billion emails sent per day worldwide. That’s a lot of messages landing in peoples inboxes. How do you ensure that your messages break through the clutter and get read by recipients? Below you’ll find some key tips to help your email messages stand out from the crowd and generate more conversions. Best Practices for Subject Lines: Aside from the sender’s information, the subject line is one of the first things that someone reads. The ‘from’ name and email address must be recognizable to

Prepare Your Programs for Marketo Email Insights

Marketo Email Insights is a tool that allows you to gain more information and prepare various reports on the performance of your emails. In order to get the most out of Email Insights, there’s some important information you need to know, and some foundation work you’ll want to do to ensure accurate reporting. Below, I will share some advice on what you can do to ensure programs are properly setup to ensure that you are able to get the information you need. Marketo Email Insights Best Practices Custom Dimensions Since it is currently only possible to enable 10 custom dimensions inside

Marketo Programs: Why do QA?

When building a program in Marketo, testing can be as (or more) important than building. Testing ensures that there are no build defects that will compromise your end result, ensuring that your program operates the way it is intended to. Marketo Program QA First let us review what you always should QA in Marketo. Smart Lists: Triggers and Filters give you plenty of options when defining your audience. However, there are a few things you should always check twice: The filter operator. For example, the filter operator “is” (exact match) will not give you the same result that the filter

Advanced Marketo Tips: Reduce Spam Leads with a Marketo Honeypot

Keeping your Marketo Lead Database clean is extremely important, and is sometimes easier said than done. One of the actions you can take to prevent spambots or cyber attackers from filling out your Marketo forms and entering your database, is to create and use a Marketo Honeypot field. The honeypot is an alternative to using a captcha or similar spam trap on your form, which may discourage some leads from progressing through to your database. Marketo Honeypot Field Traditionally used in in cybersecurity a honeypot is a method to lure cyber attackers and/or spambots to a specific computer system or

2017 MarTech Events and Conferences

As the MarTech landscape continues to expand, so do the number of conferences and events. The industry changes rapidly and there are new players on the field all the time.   MarTech Events – 2017 Here’s a list of some of the MarTech events that we thought you should put on your radar for 2017: North America Martech IQ: January 7 New York – Time inc, Cost: $699 – Early Bird: $599 More Info DMN Connect (former Marketing & Tech Innovation Summit) March 2 New York – Convene Cost: $ 549 More Info RampUp 2017: March 7 San Francisco –