Engagement Marketing Maturity Model by Perkuto

The Perkuto Engagement Marketing Maturity Model is the first complete engagement marketing assessment tool. Also known as EM3, this guided self-evaluation helps marketers determine their level of usage and integration of their marketing technology stack and recommends methods to increase engagement.

Engagement Marketing Maturity Model

The EM3 determines your level of engagement based on your answers across five different dimensions, including:

  • Marketing Automation
  • People & Processes
  • Customer Engagement
  • MarTech Adoption
  • Measurements

Results are built around the concept of PACE (Passive, Active, Coordinated, and Engaging), with recommendations of how to increase your PACE of engagement.

PACE = Passive, Active, Coordinated, and Engaging
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