INSIGHTS – What we think2021-01-15T12:05:39-05:00

How to Support Your Marketing Operations Team in 2021

By Alex Pelletier

I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone stressed. Providing ample support to your marketing operations team in 2021 may look a little different versus prior years. As a seasoned leader who’s had mor...

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Marketo Nurture Marketing Mechanics 101

By Michelle Miles

Did you know, 96% of your website visitors aren't ready to buy? An effective nurture marketing program develops a relationship with buyers at every stage of the sales funnel. Yet, time and time again, I see companies spending hours creating beautiful, targeted nurture content, only to fail in leveraging Marketo’s capabilities to run and report on t...

How 2020 Has Shaped the Need for Marketing Efficiency

By Alex Pelletier

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...

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