How to Prepare for a Smooth Marketo Implementation
It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of day-to-day job responsibilities...there’s a lot to wrangle compounded with pressures … READ MORE >
Documentation: The Hero of Marketing Operations
“Documentation”— probably not the most exciting buzzword out there, but the truth is that documenting your processes can make — or break — you. Consider this: documentation is what will save your marketing operations team during seasonal or unexpected shifts … READ MORE >
Marketing Operations Movers and Shakers: Scott Berns
An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found … READ MORE >
The First 100 Days of Marketo: Jumpstarting Your Success
The webinar held on February 12, 2020, featuring Perkuto Consultants Hilary German and Chelsea Stinnett, breaking down a typical Marketo implementation into four phases, highlighting the questions you’ll need to answer and outlining the tasks to complete in each phase… READ MORE >
The First 100 Days of Marketo – Free Checklist
Whether you’re installing marketing automation for the first time or migrating from another platform, how you prepare for your Marketo implementation and the processes you put in place now provides a solid foundation for the future of your marketing operations.… READ MORE >
How to Become a Microsoft Dynamics and Marketo Syncing Superstar
“Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data between Marketo and Microsoft Dynamics. Typically, these challenges can be grouped … READ MORE >
