Marketing Operations Insights2022-03-18T09:54:44-04:00

How to Build a Marketo Framework Designed to Scale

By Lindsay DiLemmo

58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target.   Building a Marketo framework is the most efficient way to scale...

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Three Ways to Lead a Top Performing Marketing Operations Team into the Future

By Lindsay DiLemmo

The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?

Marketo and Salesforce: Syncing 101

By Elle Reber

Marketo and Salesforce are like a good wine and cheese pairing. Both can be used and enjoyed on their own, but together, they become a true duo, each complementing the best features of one another. The Salesforce integration with Marketo is one of the most common and yet it’s also one of the most intimidating elements of a Marketo instance, to both...

How to Win Back Time for your Marketing Operations Team

By Lindsay DiLemmo

It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever.   Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...

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