What Warren Buffett Would Say About Marketo Value Realization
All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value. In this final post in our Marketo Value Realization series, we cover effective change management commun...
Marketo Agency Perkuto Certified as a Great Place to Work® 2021
Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies whose employees rank them highly on the five dimensions of trust—credibility, respect, fairness, pride, and camaraderie—receive certification. Great Place to...
Change Management and Project Management: Why You Need Both
From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving forward appropriately to deliver change successfully. Hence, enter the need for project management and change management— they go hand-in-hand. Otherwise,...
3 Things Every Marketer Must Do to Achieve Marketo Value Realization
We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?
The Most Underrated Stage of Marketo Value Realization
Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback.
What’s Holding Back Your Marketo Value Realization?
While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.
