INSIGHTS – What we think2021-01-15T12:05:39-05:00

Change Management and Project Management: Why You Need Both

By Sarah Frazier

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving forward appropriately to deliver change successfully. Hence, enter the need for project management and change management— they go hand-in-hand. Otherwise,...

3 Things Every Marketer Must Do to Achieve Marketo Value Realization

By Sarah Frazier

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?

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7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)

By Jason Olliver

Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management with little thought to the infrastructure and steps actually needed to deliver the desired outcome. Bringing about complex change in an enterprise or high-g...

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