Changes to Marketo’s URL Structure: What You Need to Know
Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official statement, Marketo announced that beginning January 21- March 5, 2021, Marketo will be provisioning new Marketo Engage subscriptions with a new URL structure....
How to Support Your Marketing Operations Team in 2021
I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone stressed. Providing ample support to your marketing operations team in 2021 may look a little different versus prior years. As a seasoned leader who’s had mor...
The Night Before Marketo
T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.
How to Use Emojis in Your Marketo Emails
Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo communications? Absolutely yes! Let’s dive into the specifics of how to incorporate emojis into your Marketo emails and landing pages.
Marketo Nurture Marketing Mechanics 101
Did you know, 96% of your website visitors aren't ready to buy? An effective nurture marketing program develops a relationship with buyers at every stage of the sales funnel. Yet, time and time again, I see companies spending hours creating beautiful, targeted nurture content, only to fail in leveraging Marketo’s capabilities to run and report on t...
How 2020 Has Shaped the Need for Marketing Efficiency
What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...
