INSIGHTS – What we think2020-07-23T16:46:57-04:00

MOPS for the Win: Championing Complex Campaigns

By Alex Pelletier

Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns running simultaneously, or unforeseen challenges from the effects of the pandemic, complexities add up quickly. In a recent conversation, Deven Ravel, Naomi Li...

LGPD…Not Another Privacy Legislation

By Michelle Miles

Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation applies to businesses regardless of location who collect and process personal data of individuals while in Brazil. The good news is that if you have already...

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Creating MOPS Stability to Navigate the Unexpected

By Sarah Frazier

No one could have predicted the devastation of the COVID-19 pandemic, the drastic impact on business operating environments, or the resulting economic downturn. However, as Charles Swindoll so aptly imparted, “Life is 10% what happens to you and 90% how you react to it.” Box, a leader in cloud content management, is a prime example. They actually e...

Perkuto Proverbs for Marketing Operations

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work. Along the way through logging countless hours of work, we pick up tricks of the trade, hone our skills, and...

The Ongoing Transformation of Marketing Operations — And What It Means For Your Team

By Michelle Miles

If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations...

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