The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations teams often feel like they’re working harder just to keep their heads above water. So how did we get to overload stage so quickly? And how do we protect the integrity of marketing operations as marketing continues to evolve?… READ MORE >
Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need
Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest...7 kinds of rest to be exact.… READ MORE >
Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec
Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to Work® Quebec). Avec la conviction que des employés heureux offrent un meilleur service aux clients et contribuent à un meilleur climat d’entreprise, Perkuto a toujours mis l'accent sur l’équilibre travail-famille et s’efforce de favoriser un environnement de travail sain. Pour être éligibles à cette distinction, les entreprises doivent être bien classées en crédibilité, respect, équité, fierté et collaboration par leurs employés.… READ MORE >
Perkuto Certified As A Great Place To Work® In Quebec
Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the firm belief that happy employees provide better support to customers and make for an all-around better business, Perkuto has always emphasized a healthy work-life balance since its origin and continues to foster a healthy work environment. To be eligible for this esteemed certification, companies must be ranked highly in credibility, respect, fairness, pride, and camaraderie by their employees.… READ MORE >
Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that’s because elements of both are needed. In fact, operations with a hybrid of these models are best equipped to swiftly adjust their sails to changing winds, without capsizing the ship in the process.… READ MORE >
3 Ways to Maximize Your Marketo Investment
“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions … READ MORE >
