Marketing Operations Insights2022-03-18T09:54:44-04:00

Am I Operational in Marketo?

By Shannon Kelly

Sending emails is a core functionality of Marketo, and the ability to specify Operational emails is powerful. When Operational is specified in an email’s settings, it will bypass unsubscribe and marketing suspended statuses. Because it is illegal to send emails to unsubscribed email addresses, this setting must be used carefully and accurately.

Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales

By Lindsay DiLemmo

Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...

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How to Protect your Brand with Error-Free Marketing Operations Campaigns

By Lindsay DiLemmo

Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you deliver flawless campaigns or project execution. In this blog, we’ll be diving into two frameworks that you can use at your organization.

How to Get Senior Leadership Onboard with Marketing Operations

By Lindsay DiLemmo

Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is, the less likely marketing operations professionals feel understood in their role. Despite the fact that 93 percent of B2B marketers believe marketing opera...

The Future is Bright for Marketo Users in 2022

By Lindsay DiLemmo

As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. The idea that ignited it all was, “what if we were to create a study (with Adobe’s consent) that would empower the Marketo community with ins...

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