How to Win Back Time for your Marketing Operations Team
It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever. Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...
Am I Operational in Marketo?
Sending emails is a core functionality of Marketo, and the ability to specify Operational emails is powerful. When Operational is specified in an email’s settings, it will bypass unsubscribe and marketing suspended statuses. Because it is illegal to send emails to unsubscribed email addresses, this setting must be used carefully and accurately.
Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales
Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...
How to Protect your Brand with Error-Free Marketing Operations Campaigns
Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you deliver flawless campaigns or project execution. In this blog, we’ll be diving into two frameworks that you can use at your organization.
How to Get Senior Leadership Onboard with Marketing Operations
Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is, the less likely marketing operations professionals feel understood in their role. Despite the fact that 93 percent of B2B marketers believe marketing opera...
The Future is Bright for Marketo Users in 2022
As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. The idea that ignited it all was, “what if we were to create a study (with Adobe’s consent) that would empower the Marketo community with ins...
