4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze
Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.
James Hardie Partners with Perkuto to Develop Magnolia Home | James Hardie Collection Emails
Preparing for the launch of a new collection involves a multitude of projects. From developing launch emails to creating assets and website maintenance, announcing a new collection is no easy feat. When our client, James Hardie, a global building materials company, was preparing for the launch of the Magnolia Home | James Hardie Collection, they wa...
How Perkuto + MERGE Helped a Fortune 50 Technology Company Increase Marketo Maturity
76% of marketing operations professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (Gartner). At the same time, the top KPIs that evaluate the success of marketing operations are work efficiency and impact measurement. Our client, a Fortune 50 technology company, was dealing with similar pain po...
Marketing Operations Experts on Top Pain Points – And How to Overcome Them
The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to un...
Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo
A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result,...
Ask the Experts: Should Marketing Ops Teams Focus on Effectiveness or Efficiency?
Earlier this year, we surveyed 200+ Marketo experts and learned that 56% are focused on effectiveness, while 26% are focused on efficiency. We decided to unpack these findings with the leading experts in marketing operations to find out what they believe to be more important – effectiveness or efficiency.
