5 Marketing Operations Steps to Streamline Campaign Requests
It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations teams and marketing campaign stakeholders need to have transparent and effective communication through every step of the campaign execution process. Marketing...
Newsela uses Workato to Automate Daily Product Emails and Empower Creativity
In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner, Perkuto was quick to step in and assist Newsela in the design and implementation of a modular solution that would be fully owned and maintained by Newsela’s mar...
How to Automate your Biggest Process Pain Points with Workato
Leverage Perkuto's CRISP Framework to define and evaluate the work your teams are doing, synthesize them into initiatives, prioritize which improvements you are going to work on, and then implement them in a way that's going to offer ongoing business value. Then, put your learnings into action using the free process automation worksheet.
Top Marketo Agency Perkuto Announces Workato Automation League Gold Partner Status
Perkuto Expands Marketing Automation Consulting to Include Workflow Automation Services Montreal, Quebec—May 18, 2021— Perkuto, a top provider of Marketo-centric solutions for enterprise organizations, today announced the expansion of services to include a Workato automation practice. Perkuto’s partnership with Workato, the leading integration-led
What Warren Buffett Would Say About Marketo Value Realization
All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value. In this final post in our Marketo Value Realization series, we cover effective change management commun...
Marketo Agency Perkuto Certified as a Great Place to Work® 2021
Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies whose employees rank them highly on the five dimensions of trust—credibility, respect, fairness, pride, and camaraderie—receive certification. Great Place to...
