How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months
When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...
How Perkuto helped a Global Tech Company Increase Marketo Confidence
When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.
Private University Surpassed Goal by 20% through Segmentation in Marketo
When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating ac...
How to Build a Marketo Framework Designed to Scale
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale...
Pre-Tested Marketo Frameworks to Accelerate Your Marketing Operations
Developing and implementing processes can be challenging and time-consuming. That’s why we’ve developed our SCORE architecture, consisting of 16 different pre-tested and proven-to-work frameworks.
Three Ways to Lead a Top Performing Marketing Operations Team into the Future
The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?
