Marketing Operations Insights2022-03-18T09:54:44-04:00

Three Ways to Lead a Top Performing Marketing Operations Team into the Future

By Lindsay DiLemmo

The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?

Marketo and Salesforce: Syncing 101

By Elle Reber

Marketo and Salesforce are like a good wine and cheese pairing. Both can be used and enjoyed on their own, but together, they become a true duo, each complementing the best features of one another. The Salesforce integration with Marketo is one of the most common and yet it’s also one of the most intimidating elements of a Marketo instance, to both...

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How to Win Back Time for your Marketing Operations Team

By Lindsay DiLemmo

It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever.   Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...

Am I Operational in Marketo?

By Shannon Kelly

Sending emails is a core functionality of Marketo, and the ability to specify Operational emails is powerful. When Operational is specified in an email’s settings, it will bypass unsubscribe and marketing suspended statuses. Because it is illegal to send emails to unsubscribed email addresses, this setting must be used carefully and accurately.

Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales

By Lindsay DiLemmo

Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...

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