Marketing Operations Insights2022-03-18T09:54:44-04:00

How to Keep Your Marketo Instance Squeaky (In Three Steps!)

By Lindsay DiLemmo

The importance of a clean and well-maintained instance is immeasurable – email performance metrics may suffer when you don’t consistently monitor and clean your data. Not to mention, some instances have limits on the size of their database in Marketo, so by routinely clearing inactive records, you’re saving money in the long run. That’s why we dug...

Unleash the Power of AI for Marketo Landing Page Template Creation: A Step-by-Step Guide

By Joshua Hughes

Ever wondered if AI can lend a helping hand in your marketing operations strategy? With a dash of coding skills and a pinch of creative prompting, it definitely can! Though AI has not yet reached the stage where it can autonomously generate flawless, tailor-made Marketo templates, it can still assist you in creating basic templates and building ess...

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How to Diagnose and Treat Your Marketo Lead Lifecycle

By Amanda Giacobassi

A broken Marketo-CRM lifecycle endangers the entire enterprise revenue engine. Oftentimes marketing operations professionals are the first to feel lifecycle issues through lead tracking and segmentation problems. But it doesn’t end there – a broken lifecycle can make it impossible to forecast future sales and delays the sales process.

How to Build a World-Class Marketing Operations Team in 2023

By Lindsay DiLemmo

57.45% expect their marketing operations teams to grow in 2023 (2023 Marketo User Study). As marketing operations teams continue to grow, it’s more important than ever to ensure your team is scaling effectively. If you’re planning on growing your marketing operations team, here are some pointers from Kate Harmon, Sr. Director, Consulting Services a...

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