Lead Management Architecture

Qualify prospects for a successful handoff to sales.


96% of visitors who come to your website aren’t ready to buy yet. Further, 61% of B2B marketers send all leads directly to sales, but only 27% of those leads will be qualified. (Marketing Sherpa)

How you collect data, qualify prospects, and when you pass leads to sales, matters. In fact, when proper lead management tools are put into place, organizations improve their efficiency and can significantly increase their sales pipeline.

See how Perkuto helped Integrative Therapeutics boost leads from zero to 100:

Does your lead management strategy need fine-tuning?

SCORE Architecture: Lead Management Programs

Introducing Perkuto’s SCORE Architecture: built from proven marketing operations (MOPS) best practices, our lead management programs are designed to help you put the proper Marketo structure in place, so that you can effectively fuel your pipeline with sales-ready leads.

All lead management programs are pre-tested, fully customizable, and may be purchased separately or are designed to complement any of our other SCORE Architecture programs. Additionally, design documentation and a QA grid are included with every program.

Buy with confidence: all programs are backed by our Error-Free or It’s Free guarantee.

Our lead management programs include:

Lead Lifecycle

With this program, you’ll be able to map the prospect lifecycle for marketing and sales, sync to your CRM, create sales alerts, and generate meaningful reports, to help you gain critical insights into your sales pipeline.

Lead Scoring

Perkuto will help you determine scoring values and a scoring matrix, implement a tokenized program to track demographics, behaviors, and assign scores, so you know only qualified leads are being sent to sales.

Subscription Center Creation & Configuration

Perkuto will help configure your subscription center landing page, allowing visitors to select communication types and updating subscription preferences in Marketo accordingly, to ensure your communications are relevant and meaningful.

Perkuto’s SCORE Architecture provides the foundational best-practices to support your organization now, and as you grow. You’ll gain not only a reliable MOPS infrastructure but peace of mind. Be confident in your programs; all SCORE Architecture programs also come with the industry’s only Error-Free or It’s Free guarantee.

Ready to get started? Book time now to discuss your needs and goals:


Explore other programs in our SCORE Architecture: