Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond

Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads and limited resources—Perkuto, Marketo Engage, Adobe, and Microsoft are teaming up to present a Fall Marketing Impact Talks series. This four-city series kicks off on September 24 in Montreal and will feature insightful sessions and valuable networking opportunities for attendees.

From a focus on generating higher quality leads, to syncing marketing and sales data, to effective operational workflows, this series has something for every marketing operations leader. Best practices and new technology capabilities will be presented and representatives from Perkuto, Marketo Engage, Adobe, and Microsoft will be on hand to answer questions, including a Tech Clinic before the presentations begin. “Marketing operations is the backbone of marketing. We’re excited to share new approaches to traditional MOPS processes and how to alleviate bottlenecks and stress for MOPS teams. We’re also very pleased to partner with Marketo, Adobe and Microsoft in this venture—all leaders in the MarTech space,” commented Sarah Frazier, VP of Marketing for Perkuto.

Marketing Impact Talks Schedule

The series will kick off on September 24 in Montreal, before traveling to New York City on September 25. The final two stops will take the series to Toronto on October 8 and Chicago on October 9. During these workshops, speakers from Perkuto, Marketo Engage, Adobe, and Microsoft will present on key marketing operations topics. The marketing impact workshops run from 3-6PM and will end in a happy hour social.


Attendance to the Marketing Impact Talks is complimentary but does require pre-registration to reserve seats. Full teams are encouraged to attend together. To learn more or to register by location:

Montreal – Sept. 24, 2019

New York City – Sept. 25, 2019

Toronto – Oct. 8, 2019

Chicago – Oct. 9, 2019