By Alexandre Pelletier August 28, 2018
Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders.
Did you know, the single most significant gap between a high-performing organization and a low-performing one correlates to aligning organizational-wide performance metrics with the organization’s strategy?1 Yet, according to the Marketing Performance Management Benchmark Survey, only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue,2 suggesting a gap in what marketers are reporting and the information CEO’s are seeking.
Want to fast-track your career? Look no further than marketing performance measurement; marketing leaders who can demonstrate a contribution to growth objectives are likely the ones in hot demand—and making top dollar. Check out our infographic on how marketers are embracing attribution and reporting, including motivators, challenges, and tactics for success.
Join us for our Marketing Impact Talks touring Canada this Fall, “Leveraging Attribution for Better Results.” Network with other marketing leaders and participate in insightful discussions as we delve deeper into the topic of attribution and reporting. Registration is free but you must register to attend. Reserve your seat now: