By Alexandre Pelletier August 28, 2018

The Impact of Attribution on Your Organization—And Your Career [Infographic]

Attribution and reporting are no longer “nice to have” capabilities but have become essential to success—both for the organization and marketing leaders.

Did you know, the single most significant gap between a high-performing organization and a low-performing one correlates to aligning organizational-wide performance metrics with the organization’s strategy?1 Yet, according to the Marketing Performance Management Benchmark Survey, only 23% of marketers earn top ratings from their C-suite on proving impact, value, and contribution to revenue,2 suggesting a gap in what marketers are reporting and the information CEO’s are seeking.  

Want to fast-track your career? Look no further than marketing performance measurement; marketing leaders who can demonstrate a contribution to growth objectives are likely the ones in hot demand—and making top dollar. Check out our infographic on how marketers are embracing attribution and reporting, including motivators, challenges, and tactics for success.

Attribution Infographic
Click to download PDF

Join us for our Marketing Impact Talks touring Canada this Fall, “Leveraging Attribution for Better Results.” Network with other marketing leaders and participate in insightful discussions as we delve deeper into the topic of attribution and reporting. Registration is free but you must register to attend. Reserve your seat now:

Alexandre Pelletier


A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, a marketing consulting firm. A digital marketing thought leader, Alex often speaks at industry conferences including MarketIng Nation Summit, Search Marketing Expo and others. When he’s not helping clients impact revenue, Alex can be found riding his mountain bike, enjoying other outdoor activities and spending time with his four beautiful children.

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