Innovation Focus Aims to Support the Open Data Initiative

Montreal, Quebec—July 23, 2019—Perkuto, provider of Marketo-centric solutions for enterprise organizations, today announced the launch of Perkuto Labs, the company’s new enterprise research and innovation arm. The new division was inspired by the partnership formed between Adobe, Microsoft, and SAP as part of the Open Data Initiative announced in September.

“Imagine an enterprise world where any customer of SAP, Microsoft, and Adobe can combine data into an agreed-upon format then fully leverage that data inside Marketo Engage to provide customers with highly-personalized and memorable experiences. That’s the world I want to live in and that’s the world we’re going to help create for our customers through Perkuto Labs”, said Perkuto CEO Alexandre Pelletier.

“Because we only focus on Marketo Engage⁠—the industry’s leading marketing automation platform⁠—we feel we need to do more than just implement and optimize the platform for customers. It’s our duty to champion the use of Marketo throughout large enterprise organizations and to remove any barriers to entry if the customer is running Microsoft, SAP, or other Adobe products,” said Michelle Miles, Perkuto’s Vice President of Consulting Services.

She added, “We can’t do that unless we’re getting into the weeds of complex issues that these companies are facing every single day. Not only do we already have our best and brightest resources contributing, but very soon we’re going to be announcing other companies that will be joining Perkuto Labs as our innovation partners, which will enhance and expedite this effort.”

Perkuto Labs will begin accepting use case applications in September 2019, after the launch of Perkuto’s new website. In the meantime, interested enterprises or innovation partners may contact labs at perkuto dot com for more information.