The Industry’s Only Guaranteed Error-Free Marketing Operations Architecture

Montreal, Quebec –– October 6, 2020 –– Perkuto, the #1 rated Marketo operations agency, today unveiled its SCORE Architecture, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the Marketo framework to achieve faster results, giving marketing operations leaders confidence in their programs and peace of mind with their infrastructure. Additionally, Perkuto is breaking the mold by emphatically backing the accuracy of its SCORE Architecture, offering the industry’s only “error-free or it’s free” guarantee.

With tight budgets fueled by the uncertainty of our global economy, the pressure to optimize resources while furthering productivity has never been higher. Currently, according to Gartner, Inc., MarTech investments make up 26% of marketing budgets, yet marketers are only utilizing 58% of their MarTech stack’s potential– putting further pressure on the role of marketing operations leaders to maximize the impact of their initiatives. The SCORE Architecture launch is timely, providing marketing operations leaders a proven Marketo framework to fast-track their success.

Perkuto’s SCORE Architecture gives marketers a strong foundation to build and grow upon, and in less time. Additionally, SCORE Architecture offers a cost-effective solution, especially ideal for new Marketo customers, those who have recently inherited a legacy instance, organizations who want certainty that their instances are built on best practices, or anyone who wants to refresh their programs by leveraging the seasoned expertise of Perkuto.

“Our SCORE Architecture gives marketers the infrastructure they need to accelerate results by leveraging Perkuto’s deep knowledge of Marketo, with pre-built, proven programs that are reliable, flexible, and agile,” said Justin Norris, Director of Solutions Architecture at Perkuto and lead architect on the project. “The various programs allow marketing operations leaders the ability to focus on more advanced, higher-level work, rather than on the often time-consuming foundational aspects of an instance build. Because all programs are pre-tested and guaranteed by Perkuto, marketers can have peace of mind, knowing that our SCORE Architecture is setting them up for success and helping them to prioritize and optimize their time.”

Perkuto’s marketing operations specific architecture uses the acronym SCORE as all Marketo programs are: Scalable, Cohesive, Organized, Reliable, and Efficient. Additionally, each of the SCORE Architecture programs addresses core functional needs within marketing operations: Data Management and System IntegrationLead Management, Demand Generation, and Reporting and Analytics. All programs are pre-tested, quality-assured, and may be customized to meet the specific requirements of an organization, providing a cost-effective and quicker-to-implement option for marketing operations leaders. Programs may also be purchased individually or as a package.

“We’re thrilled to launch our SCORE Architecture, as it provides the first guaranteed marketing operations infrastructure specifically for Marketo,” said Michelle Miles, VP of Operations. “Perkuto is committed to being the best resource possible for marketing operations leaders. Our SCORE Architecture is not only cost-efficient, but allows marketers to have confidence in their marketing operations programs, implement them faster, and improve results.”

To learn more about Perkuto’s SCORE Architecture and the individual programs, visit or schedule time to talk about your specific needs and how our SCORE Architecture can accelerate your results.