What marketer wouldn’t love to clearly and confidently show just how much their efforts and campaigns have contributed to revenue? Unfortunately, it’s not always so simple—from technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue can be quite a struggle, to say the least.
In this presentation, we cover:
- How attribution delivers a better customer experience—and maximizes your budget
- How to know if your organization is ready for an advanced attribution tool
- Addressing the ROI discussion with your CEO
As presented at the 2020 Digital Marketing for Financial Services Summit West