Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck
What marketer wouldn’t love to clearly and confidently show just how much their efforts and campaigns have contributed to revenue? Unfortunately, it’s not always so simple—from technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue can be quite a struggle, to say the least.
In this presentation, we cover:
How attribution delivers a better customer experience—and maximizes your budget
How to know if your organization is ready for an advanced attribution tool
Addressing the ROI discussion with your CEO
As presented at the 2020 Digital Marketing for Financial Services Summit West