By Alexandre Pelletier April 10, 2019

MarTech West 2019: My Top Takeaways

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward decentralized marketing, the steps they’re taking to improve their scalability and how they’re empowering their regional marketers. In addition to speaking, I was able to catch up with old friends, meet a ton of great new friends and contacts and attend other sessions by our peers in the industry. Here’s a sampling of what I’m taking away from MarTech West 2019.

Were you at MarTech West? What was your favorite part? Did you attend our session? What resonated with you? Let me know in the comments—and while you’re at it, download our conference eBook, Strategies for Scaling Your Operations & Managing Your Digital Transformation.

Alexandre Pelletier


A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, a marketing consulting firm. A digital marketing thought leader, Alex often speaks at industry conferences including MarketIng Nation Summit, Search Marketing Expo and others. When he’s not helping clients impact revenue, Alex can be found riding his mountain bike, enjoying other outdoor activities and spending time with his four beautiful children.

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