By Anna-Maria Kröner October 26, 2016
For this interview series, Zak Pines, VP Marketing at Bedrock Data sat down with the crème de la crème, the best of the best, the who’s who of the Marketo Community and asked them about their Marketo and marketing operations best practices. The results will arm you with the essentials to set up your Marketo as a closed loop marketing machine.
Here are the top takeaways from the interviews:
We’re proud that Perkuto’s very own Solution Architects and Marketo Champions Justin Norris and Paul Wilson were part of this series!
Paul is Perkuto’s DCRM unicorn and shares his tips on scoring and tracking behaviors for better insight into your customer’s buying behavior.
Justin is our Marketo mastermind and 2x Marketo Champion talks about controlling order of operations (He recently wrote a very insightful post on this topic.) and the importance of having defined revenue stages.
Whether you’re just getting getting started with Marketo, or you’re a Marketo Expert – I’m sure you will enjoy the read.
For more Marketo best practices, download the Marketo Program Cookbook for program perfection.