“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” – Erik Harbison
“Email marketing is the meet-up for coffee”—so true on many levels. As we contemplated the launch of our inaugural edition of The Coffee MUG webinar series, we thought what better way to kick it off than to talk about email marketing—a core communication channel, a staple of many marketing programs, and quite honestly, a pain point for many Marketo users.
If you spend your days knee-deep in Marketo manipulating templates, you know it isn’t exactly the easiest thing to do. Even veteran Marketo users can get hung up on the “gotchas” of editing HTML templates, manipulating modules and adjusting images. But don’t worry, we’ve got you covered.
We invite you to watch Perkuto’s first Coffee MUG webinar, Marketo Email Tips & Tricks. Email expert Lindsay Khan—a Marketo Certified Solutions Architect and Perkuto Solutions Architect—will pull back the curtain on the email creation process, giving you the actionable insights you need to get the email results you want and expect.
You’ll leave the presentation with ready-to-implement knowledge, including:
- How to edit HTML at the template level and avoid common pitfalls
- Why you never want to erase the value in an image style field
- Tips for editing modules and images on your canvas
- How a master template will save you time (and your sanity!)
- Ways to personalize emails through tokens and dynamic content
So please, grab your cup of Joe and enjoy our first Coffee MUG webinar!