New to the sales and marketing industry or marketing automation? Ever try to have a conversation with a newbie without using acronyms… or just tell your mom what you did today? Bet you use more acronyms than you think!
Here’s a short list:
Marketing Automation Acronyms
AQL: Automation Qualified Lead
BT: Behavioral Targeting
CPL: Cost per Lead
CPO: Cost per Opportunity
CTA: Call to Action
FT: First-touch attribution
LTV: Lifetime Value
MAL: Marketing Accepted Lead
MAP: Marketing Automation Platform
MT: Multi-touch attribution
MQL: Marketing Qualified Lead
SAL: Sales Accepted Lead
SGL: Sales Generated Lead
SQL: Sales Qualified Lead
SRL: Sales-Ready Leads
TAL: Teleprospecting Accepted Lead
TGL: Teleprospecting Generated Lead
TQL: Teleprospecting Qualified Lead
General Marketing and Business Acronyms
AIDA: Attention/Awareness, Interest, Desire, Action
BANT: budget, authority, need, timeline
BI: Business Intelligence
CRM: Customer Relationship Management
RTD: Real Time Data
SLA: Service-level agreement
WIIFM: What’s in it for me
Digital Marketing Acronyms
CPC: Cost Per Click
CTOR: Click to Open Rate
CTR: Click Through Rate
DM: Direct Message
ESP: Email Service Provider
GA: Google Analytics
GAW: Google AdWords
ISP: Internet Service Provider
PPC: Pay per Click
RSS: Really Simple Syndication
SEM: Search Engine Marketing
SEO: Search Engine Optimization
SERP: Search Engine Results Page
SMM: Social Media Marketing
SMO: Social Media Optimization
UX: User Experience
WYSIWYG: What you see is what you get
Techie Acronyms
API: Application Programming Interface
CMS: Content Management System
DKIM: Domain Keys Identified Mail
DNS: Domain Name System
SPF: Sender policy framework
Marketo Acronyms
MCC: Marketo Certified Consultant
MCE: Marketo Certified Expert
MFM: Marketo Financial Management
RCA: Revenue Cycle Analytics
RCE: Revenue Cycle Explorer
RCM: Revenue Cycle Model
RTP: Real-Time Personalization
Generally Marketo acronyms aren’t a problem, but the icon’s might be! Check out Marketo’s icon glossary.