By Alexandre Pelletier August 30, 2018

Leveraging Attribution for Better Results

It doesn’t matter what industry you’re in, the size of your company or the number of staff on your team; if there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to understanding the influence marketing has on revenue, turning marketing performance data into actionable next steps is challenging. In fact, 58% of marketers cite their ability to measure and analyze marketing performance as “needs improvement or worse.”

To address this gap, Perkuto and Marketo have partnered to present a new series, Marketing Impact Talks: “Leveraging Attribution for Better Results.” This four-city event will launch October 11 starting in Montreal and tour across Canada to Toronto, Vancouver, and end October 24 in Calgary.

Each interactive workshop is free to attend and will offer a case study, panel discussion, advice for overcoming complex attribution challenges, a Bizible demonstration and conclude with a networking happy hour.

When used effectively, attribution produces measurably better outcomes. Marketers, this is your chance to harness the power of attribution and discover how to take your marketing to the next level. We hope you’ll join us at one of our Fall events!

For more information or to reserve your seat by location:

Montreal – October 11, 2018

Toronto – October 18, 2018

Vancouver – October 23, 2018

Calgary – October 24, 2018

Alexandre Pelletier


A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, a marketing consulting firm. A digital marketing thought leader, Alex often speaks at industry conferences including MarketIng Nation Summit, Search Marketing Expo and others. When he’s not helping clients impact revenue, Alex can be found riding his mountain bike, enjoying other outdoor activities and spending time with his four beautiful children.

2 Responses to “Leveraging Attribution for Better Results”

  1. Natalie Solomon says:

    Hi there, I hope all is well

    I am reaching out to ask if there are any speaker opportunities available for the Montreal session, perhaps via a panel discussion.

    Looking forward to speaking further.


    • Jordan Resnick says:

      Hello Natalie,

      Thanks for reaching out!

      This event has already taken place last year, so there aren’t any new opportunities there. However, I encourage you to subscribe to the blog to keep up to date on any future initiatives that you might be able to get involved in.



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