By Kelly Abner July 13, 2017

Engagement Marketing – Personalizing the Customer Journey

You’re planning a roadtrip across America, starting in San Diego and ending in Boston. You have a little time, so you want to see a lot of different things: the Grand Canyon in Arizona, Mount Rushmore in South Dakota, Carhenge in Nebraska, and maybe The Lost Sea in Tennessee. So you map your route using your GPS system in your car or on your phone or tablet.

Now imagine that your phone, tablet, or GPS system doesn’t just lead you to those sites, but knows your preferences and is more pro-active:

These are examples of personalization. It might seem extreme, but think about it in terms of delivering the right information, at the right time, and on the right (or multiple channel), engaging your prospect at every step along the way. That’s the goal of your MarTech Stack.

Can Your MarTech Stack Deliver Personalization?

Take the Engagement Marketing Maturity Model (EM3) assessment, a fast and easy self-assessment to measure your team’s use of different types of marketing technologies. Answer a few questions and discover your level of engagement in five different dimensions, including Engagement Marketing.

EM3 Results are rendered as engagement stages using the acronym PACE:

Results also include tips and benefits to increasing your PACE. Take the EM3 assessment today!

Set Your PACE!

Kelly Abner

Director of Marketing

Almost 30 years in technology sales & marketing. That's several lifetimes in marketing years. Marketo employee #5. First director of marketing at Marketo. First Marketo user. First professional services consultant at Marketo. Loves to travel and you may catch him humming a showtune.

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