By Alexandre Pelletier July 3, 2018

Cheat Sheet for Convincing Your Boss (and Your Boss’s Boss)

So you know that bringing in martech services is a not just a smart move–it’s a necessity if you want to compete. But what’s the best way to present your case to your your CMO, or to help your CMO prepare to make the case across the C-suite?

Every member of upper management speaks a different core “language” and has different worries that keep them up at night. How do you keep up with who wants what? With Perkuto’s C-Suite Cheat Sheet, you’ll have the info you need to confidently approach everyone from the CEO to the CSO in a way that resonates with them, proactively addressing their concerns and giving them specific info on how your proposed martech investment will help solve problems and reach goals that are important to them.

Download the C-Suite Cheat Sheet now

Alexandre Pelletier


A serial entrepreneur with more than 20 years of digital marketing experience, Alexandre is CEO and cofounder of Perkuto, a marketing consulting firm. A digital marketing thought leader, Alex often speaks at industry conferences including MarketIng Nation Summit, Search Marketing Expo and others. When he’s not helping clients impact revenue, Alex can be found riding his mountain bike, enjoying other outdoor activities and spending time with his four beautiful children.

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