How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months
When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...
Comparing Marketing Automation Platforms: Pardot vs. Marketo
A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...
8 Reasons Why Marketing Automation Platforms Can Fail Marketers
A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successf...
How to Avoid Unexpected Costs with Your Marketing Automation Platform
The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...
Is Your Marketing Automation Platform Impeding Your Growth?
All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.
How to Prepare for a Smooth Marketo Implementation
We won't lie: migrating to a new marketing automation platform is a big decision. However, we also know how much there is to gain from Marketo. The impressive suite of marketing capabilities, the ability to help your organization scale — Marketo leads the pack in marketing automation solutions for enterprise organizations. Not to mention, the possi
