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3 Things Every Marketer Must Do to Achieve Marketo Value RealizationSarah Frazier2021-03-16T20:31:55-04:00
  • Marketo Value Realization Definition Stage

3 Things Every Marketer Must Do to Achieve Marketo Value Realization

Marketing Technology   |   6 MIN READ

By Sarah Frazier

We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?

Sarah Frazier2021-03-16T20:31:55-04:00
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Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official statement, Marketo announced that beginning January 21- March 5, 2021, Marketo will be provisioning new Marketo Engage subscriptions with a new URL structure....

Crystal Pacheco2021-01-19T09:33:24-05:00
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A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...

Perkuto2020-11-10T13:53:46-05:00
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A Digital Marketer's Guide to Crisis Recovery

A Digital Marketer's Guide to Crisis Recovery

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  • Why Marketing Automation Platforms Fail

8 Reasons Why Marketing Automation Platforms Can Fail Marketers

Marketing Technology   |   6 MIN READ

By Sarah Frazier

A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successf...

Sarah Frazier2020-11-11T17:55:28-05:00
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  • Avoiding unexpected costs with your marketing automation platform

How to Avoid Unexpected Costs with Your Marketing Automation Platform

Marketing Technology   |   5 MIN READ

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...

Perkuto2020-11-11T17:57:22-05:00
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Is Your Marketing Automation Platform Impeding Your Growth?

Marketing Technology   |   5 MIN READ

All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.

Perkuto2020-11-11T18:00:30-05:00
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