Changes to Marketo’s URL Structure: What You Need to Know
Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official statement, Marketo announced that beginning January 21- March 5, 2021, Marketo will be provisioning new Marketo Engage subscriptions with a new URL structure....
Comparing Marketing Automation Platforms: Pardot vs. Marketo
A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...
8 Reasons Why Marketing Automation Platforms Can Fail Marketers
A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successf...
How to Avoid Unexpected Costs with Your Marketing Automation Platform
The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...
Is Your Marketing Automation Platform Impeding Your Growth?
All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.
Help! I Just Inherited a Legacy Marketo Instance
Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS professionals are hired to take on instances that, well, are frankly in a state of disarray. You can’t attack everything at once, so you’ll need to organize...
