How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months
When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...
3 Things Every Marketer Must Do to Achieve Marketo Value Realization
We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?
Changes to Marketo’s URL Structure: What You Need to Know
Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official statement, Marketo announced that beginning January 21- March 5, 2021, Marketo will be provisioning new Marketo Engage subscriptions with a new URL structure....
Comparing Marketing Automation Platforms: Pardot vs. Marketo
A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...
8 Reasons Why Marketing Automation Platforms Can Fail Marketers
A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successf...
How to Avoid Unexpected Costs with Your Marketing Automation Platform
The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...
