How to Evaluate and Select a Marketing Operations Agency
When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs. Additionally, … READ MORE >
MOPS Must Do’s for Success in 2020
The webinar held on January 22, 2020, featuring Perkuto Consultants Maude Bélanger and Carl Delafontaine, and Solutions Architect Lindsay Khan, discussing best practices to combat potential threats to your marketing operations. … READ MORE >
Marketing Operations Movers and Shakers: Julz James
As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a less-than-linear journey to their current role. Yet, once they stumble … READ MORE >
How to Leverage Marketo to Create (and Track) an Offline Customer Experience
Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less … READ MORE >
Is Your Marketo Instance Designed for Peak Performance?
Limited time. A shortage of Marketo-trained trained talent. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing operations bottleneck. How is your organization managing production output, especially during … READ MORE >
Creating Unique Customer Experiences
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of customer experiences and how to build a successful program for your organization. … READ MORE >
