MOPS for the Win: Championing Complex Campaigns
Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns running simultaneously, or unforeseen challenges from the effects of the pandemic, complexities add up quickly. In a recent conversation, Deven Ravel, Naomi Li...
Perkuto Proverbs for Marketing Operations
When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work. Along the way through logging countless hours of work, we pick up tricks of the trade, hone our skills, and...
The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations...
Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that...
The Marketing Operations Silver Lining of COVID-19
Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between navigating changing requests, an often increased workload, and the (at times tumultuous) challenges of families sheltering in place together, the whole situat...
3 MOPS Musts as Marketing Shifts to Digital
Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others, our current world situation has accelerated your efforts. Between increasing customer communications to the regrouping from canceled events to improving di
