Healthy Work/Life Balance and Why It Matters
Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has long been a concern for … READ MORE >
Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads and limited resources—Perkuto, Marketo Engage, Adobe, and Microsoft are teaming up to present a Fall Marketing Impact Talks … READ MORE >
Marketing Impact Talks – Redefining Marketing Operations – Slide Deck
View the slide deck below for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.… READ MORE >
That MQL Was C-R-A-P!
You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, … READ MORE >
Tech Strategies for Scalability
As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray. But with a complex, ever-growing martech ecosystem, it’s all too easy to bet the company on the wrong technology or waste valuable budget on the wrong things.… READ MORE >
Building a Scalable Dream Team
Being able to achieve growth for your business without a subsequent growth in spending—or scalability—is on the mind of most marketing operations leaders today. And if your business is like many, what once started as a lean organization where every staffer needed to wear multiple hats has transformed into a larger entity that would benefit from a few key hires to be at its most effective and efficient.… READ MORE >
