The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations teams often feel like they’re working harder just to keep their heads above water. So how did we get to overload stage so quickly? And how do we protect the integrity of marketing operations as marketing continues to evolve?… READ MORE >
Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that’s because elements of both are needed. In fact, operations with a hybrid of these models are best equipped to swiftly adjust their sails to changing winds, without capsizing the ship in the process.… READ MORE >
The Marketing Operations Silver Lining of COVID-19
Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between navigating changing requests, an often increased workload, and the (at times tumultuous) challenges of families sheltering in place together, the whole situation is ripe for some increased stress and anxiety. Nonetheless, there is opportunity in crisis. Though these changes may not come about in the most comfortable ways, in every storm cloud, there is a silver lining. In the case of the marketing operations, these are some of the bright spots.… READ MORE >
3 MOPS Musts as Marketing Shifts to Digital
Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others, our current world situation has accelerated … READ MORE >
Fearless Marketing in an Uncertain World
This post originally appeared on LinkedIn. Without a doubt, the word du jour is “change.” A month ago, it seemed like all the world was an oyster, with opportunities abounding. Today, shelter-in-place orders and work disruptions have become our new … READ MORE >
Positioning Your Marketing Operations Team During a Crisis
It’s safe to say that our current climate has caused quite a bit of change across just about every organization. Whether the normally frenetic pace of business has seemingly come to a complete halt, or your organization has experienced a … READ MORE >
