Skip to content
Perkuto Logo Perkuto Logo Perkuto Logo
  • Home
  • Expertise
    What we do
  • Approach
    How we do it
  • Work
    The impact we have
  • About
    Who we are
  • Careers
    Join our team
  • Insights
    What we think
  • Talk to Us
    Let’s work together
  • Lead Generation
  • MarTech Efficiency
  • Compliance
  • In the News
  • All Insights
Subscribe
TALK TO US
Change Management and Project Management: Why You Need BothSarah Frazier2021-03-25T13:13:53-04:00
  • Project Management Change Management

Change Management and Project Management: Why You Need Both

Marketing Operations   |   4 MIN READ

By Sarah Frazier

From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving forward appropriately to deliver change successfully. Hence, enter the need for project management and change management— they go hand-in-hand. Otherwise,...

Sarah Frazier2021-03-25T13:13:53-04:00
Read More

Popular Posts

  • The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
    Marketing Operations   |   4 MIN READ
  • Perkuto Proverbs for Marketing Operations
    Marketing Operations   |   5 MIN READ
  • MOPS for the Win: Championing Complex Campaigns
    Marketing Operations   |   5 MIN READ

Featured Posts

  • 4 Adjustments Marketing Operations Must Make For 2021
    Featured   |   6 MIN READ
  • Building a Scalable Dream Team
    Data   |   3 MIN READ
  • 3 Tips for Microsoft Dynamics and Marketo Success
    Dynamics CRM   |   4 MIN READ
  • Supporting your Marketing Operations team in 2021

How to Support Your Marketing Operations Team in 2021

Marketing Operations   |   5 MIN READ

By Alex Pelletier

I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone stressed. Providing ample support to your marketing operations team in 2021 may look a little different versus prior years. As a seasoned leader who’s had mor...

Alex Pelletier2021-01-12T11:41:04-05:00
Read More
  • Achieving Marketing Efficiency

How 2020 Has Shaped the Need for Marketing Efficiency

Marketing Operations   |   5 MIN READ

By Sarah Frazier

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...

Sarah Frazier2021-02-18T15:08:37-05:00
Read More

Join 5,432 Marketers Getting Insights to Improve Marketing Operations

  • Practical tips and hacks.
  • Actionable strategies.
  • 2-5 minute read times.
Subscribe
A Digital Marketer's Guide to Crisis Recovery

A Digital Marketer's Guide to Crisis Recovery

Read the eBook
  • Predictions for Marketing Operations in 2021

2021 Forecast: Top Predictions for Marketing Operations

Marketing Operations   |   3 MIN READ

By Alex Pelletier

It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year like 2020. I don’t think anyone predicted a worldwide pandemic, murder hornets, violent riots, or that drive-in movie theaters would make a comeback. So w...

Alex Pelletier2020-11-17T10:43:59-05:00
Read More
  • marketing operations trends

4 Adjustments Marketing Operations Must Make For 2021

Marketing Operations   |   6 MIN READ

By Alex Pelletier

Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the companies who are achieving profitable growth are the ones challenging the status quo and adapting their marketing operations to changing business condition...

Alex Pelletier2020-11-10T17:40:40-05:00
Read More
  • Go for the win, and champion complex campaigns.

MOPS for the Win: Championing Complex Campaigns

Marketing Operations   |   5 MIN READ

By Alex Pelletier

Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns running simultaneously, or unforeseen challenges from the effects of the pandemic, complexities add up quickly. In a recent conversation, Deven Ravel, Naomi Li...

Alex Pelletier2020-08-04T13:53:01-04:00
Read More

Read by Topic

Marketing

Lead Generation

Enhance your data quality and generate better leads

Marketing Operations

MarTech Efficiency

Improve your marketing operations

Compliance

Compliance

GDPR, CCPA and CASL legislation

Press

In the News

Perkuto press releases and announcements

Perkuto
Adobe Platinum
Workato Gold Partner Badge

1.844.PERKUTO
success@perkuto.com

  • Our Expertise
    • Why Perkuto
    • Bizible Service Offering
    • Perkuto Labs
    • Marketing Operations Strategy
    • Marketo Consulting Services
    • Managed Services for Marketo
    • Martech Strategy and Integration
    • Marketo Templates
    • Microsoft Dynamics CRM Services
  • Our Approach
  • SCORE Architecture
    • Data Management & System Integration
    • Demand Generation Architecture
    • Lead Management Architecture
    • Marketo Reporting & Analytics
  • Our Work
  • ABOUT – Who we are
    • Our Values
  • Careers
  • Insights
  • Contact Us
Copyright © Perkuto. All Rights Reserved. Headquarters: 9855 Meilleur St., Suite 250, Montreal QC H3L 3J6
TwitterFacebookLinkedIn