How to Build a Marketo Framework Designed to Scale
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale...
Three Ways to Lead a Top Performing Marketing Operations Team into the Future
The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?
How to Win Back Time for your Marketing Operations Team
It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever. Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...
Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales
Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...
How to Get Senior Leadership Onboard with Marketing Operations
Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is, the less likely marketing operations professionals feel understood in their role. Despite the fact that 93 percent of B2B marketers believe marketing opera...
How to Manage your Marketing Operations Change
From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. In our work on more than 1,500 Marketo projects, we’ve learned a thing or two about marketing operations change, and we’re here to share that insight with you.
