MOps Talent Crisis: 5 Ways to Stay Ahead of the Curve
Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been faced with the unthinkable: a shortage of marketing operations talent.
The Story of How Mike Rizzo Turned MO Pros into a Thriving Community of 2,000+ Members
If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who are looking to expand their network, collaborate with peers, and deepen their technical knowledge.
What is Marketing Operations?
Today, we’re diving into marketing operations - from reviewing the basics and highlighting the most effective tools you’ll use to implementation strategies at your organization, this blog will serve as your guide to marketing operations. Grab your coffee and notepad, and let’s get started!
What Makes Perkuto a Better Workplace?
Day in and day out, we have the privilege of meeting incredible talent to add to our ever-growing team. From finding a match in values and culture to ensuring the candidate’s long-term career ambitions are aligned with the growth opportunities available, everything comes down to one core belief: creating a better workplace.
How to Build Your Marketing Operations Team with Marketo Talent
We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these individuals look for in an organization, and what should you look for in a potential candidate? Our recruiting team answered those questions and more, and we’re he...
5 Resources Every Marketing Operations Pro Should Know About
We asked our Marketo consulting team for their go-to marketing automation resources, whether it’s groups, podcasts, forums, or even Slack channels. No matter what medium you prefer, this list offers a dynamic range of marketing operations resources that will help you gain that competitive edge in your career and provide more value to your organizat...
