How to Build an Ironclad Marketing Operations Team in 2023
Marketing operations teams are resilient by nature. As a marketing operations professional, you’re able to navigate excessive workloads and can put out fires left and right. When you combine this with fluctuations in the economy which impact hiring and budget, it can be challenging to know where to focus your time and resources. So how can marketin...
Ask the Experts: Should Marketing Ops Teams Focus on Effectiveness or Efficiency?
Earlier this year, we surveyed 200+ Marketo experts and learned that 56% are focused on effectiveness, while 26% are focused on efficiency. We decided to unpack these findings with the leading experts in marketing operations to find out what they believe to be more important – effectiveness or efficiency.
How Perkuto helped a Global Tech Company Increase Marketo Confidence
When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.
How to Build a Marketo Framework Designed to Scale
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale...
Three Ways to Lead a Top Performing Marketing Operations Team into the Future
The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?
How to Win Back Time for your Marketing Operations Team
It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever. Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...