How Perkuto Helped a High-Growth FinTech Company Fully Leverage Their Marketo Investment
Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure, this all sounds great, but what would be even better is if you actually knew how to fully leverage the camera. Knowing how to utilize its features to perfe...
What Warren Buffett Would Say About Marketo Value Realization
All marketing operations professionals know the investment they’ve made in Marketo is just a starting point. There’s always more to learn, more tech to integrate with Marketo, more ways to realize untapped gains-- more investing to uncover value. In this final post in our Marketo Value Realization series, we cover effective change management commun...
3 Things Every Marketer Must Do to Achieve Marketo Value Realization
We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?
The Most Underrated Stage of Marketo Value Realization
Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback.
What’s Holding Back Your Marketo Value Realization?
While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.
7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)
Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management with little thought to the infrastructure and steps actually needed to deliver the desired outcome. Bringing about complex change in an enterprise or high-g...
