Digital Disruption: 3 Actions Marketers Must Take Now
The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the … READ MORE >
Error-Proofing Your Marketo Instance
The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.… READ MORE >
Marketo Blunders: When Mistakes Happen
Mistakes happen. Let’s be honest...Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last … READ MORE >
How to Prepare for a Smooth Marketo Implementation
It’s no secret: a Marketo implementation is a big undertaking, with many moving pieces and full team involvement. Complex data migrations, a sizable investment, huge learning curves on top of day-to-day job responsibilities...there’s a lot to wrangle compounded with pressures … READ MORE >
Marketing Operations Movers and Shakers: Scott Berns
An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found … READ MORE >
How to Evaluate and Select a Marketing Operations Agency
When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs. Additionally, … READ MORE >
