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Marketo Release Power Tip: “Used By” Export in Field ManagementCarey Picklesimer2020-08-05T14:07:21-04:00
  • The "Used By" Export Marketo feature is one to get excited about.

Marketo Release Power Tip: “Used By” Export in Field Management

Data   |   2 MIN READ

By Carey Picklesimer

Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for anyone in data management, this is a huge time-saver. Here’s why.

Carey Picklesimer2020-08-05T14:07:21-04:00
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Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and improve customer engagement. In fact, according to Forrester, 72% of businesses say improving customer experience is their top priority. What’s one of your

Sarah Frazier2019-11-04T13:11:59-05:00
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If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data data everywhere and not a field in sync…” Much like the original version of the quote, the point is, we’re surrounded by substance—data—but that data is

Sarah Frazier2020-11-20T16:39:23-05:00
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A Digital Marketer's Guide to Crisis Recovery

A Digital Marketer's Guide to Crisis Recovery

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  • Segmentation for Success

Segmentation for Success

Data   |   < 1 MIN READ

The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part two of two in a series on data in scalability.

Perkuto2020-05-15T13:43:43-04:00
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  • Data as a Foundation for Growth

Data as a Foundation for Growth

Data   |   < 1 MIN READ

The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part one of two in a series on data in scalabil...

Perkuto2020-03-13T14:49:34-04:00
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  • Close up image of eight people’s hands, one atop the other, in a signal of teamwork.

Building a Scalable Dream Team

Data   |   3 MIN READ

By Sarah Frazier

Being able to achieve growth for your business without a subsequent growth in spending⁠—or scalability⁠—is on the mind of most marketing operations leaders today. And if your business is like many, what once started as a lean organization where every staffer needed to wear multiple hats has transformed into a larger entity that would benefit from a...

Sarah Frazier2019-09-11T09:58:52-04:00
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