When Faced with a Deadline-Driven, Complex Marketo Integration — Mendix Trusted Perkuto for the Job
When Mendix had to pivot their 2020 annual flagship event from in-person to virtual, their team was presented with the opportunity to reach more people, but had the challenge of delivering an end-to-end online attendee experience that would also capture the right level of pre-and post-event data. They were faced with the overarching question: how d...
Marketo Release Power Tip: “Used By” Export in Field Management
Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for anyone in data management, this is a huge time-saver. Here’s why.
Communications Falling Flat? Improve Your Impact with Marketo Segmentation
Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and improve customer engagement. In fact, according to Forrester, 72% of businesses say improving customer experience is their top priority. What’s one of your
5 Tips for Turning Your Marketing Data into Actionable Insights
If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data data everywhere and not a field in sync…” Much like the original version of the quote, the point is, we’re surrounded by substance—data—but that data is
Segmentation for Success
The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part two of two in a series on data in scalability.
Data as a Foundation for Growth
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part one of two in a series on data in scalabil...
