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From Marketing Vision To Measurable Impact: The Sub-Zero StorySarah Frazier2020-05-26T19:29:19-04:00
  • True marketing impact relies on several key ingredients.

From Marketing Vision To Measurable Impact: The Sub-Zero Story

Reporting & Analytics   |   4 MIN READ

By Sarah Frazier

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there? Thanks to the COVID-19 crisis, many organizat

Sarah Frazier2020-05-26T19:29:19-04:00
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Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others, our current world situation has accelerated your efforts. Between increasing customer communications to the regrouping from canceled events to improving di

Jason Raisleger2020-05-26T13:56:17-04:00
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Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture Justin Norris breaks down the differe

Perkuto2020-04-30T10:49:54-04:00
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A Digital Marketer's Guide to Crisis Recovery

A Digital Marketer's Guide to Crisis Recovery

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  • Sharpen your focus on attribution.

Bizible Tips and Tricks: The Benefits of Attribution

Reporting & Analytics   |   < 1 MIN READ

Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture and 4x Marketo Champion Justin Norris

Perkuto2020-04-30T11:00:19-04:00
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  • Digital Marketing for Financial Services Summit 2020

Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck

Reporting & Analytics   |   < 1 MIN READ

Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.

Perkuto2020-03-13T14:46:55-04:00
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  • Reporting, Attribution, and Analytics—Oh My!

Reporting, Attribution, and Analytics—Oh My!

Reporting & Analytics   |   < 1 MIN READ

The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director of Solutions Architecture, taking questions live on any and all things reporting and attribution.

Perkuto2020-05-15T13:44:05-04:00
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