From Marketing Vision To Measurable Impact: The Sub-Zero Story
Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there? Thanks to the COVID-19 crisis, many organizat
3 MOPS Musts as Marketing Shifts to Digital
Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others, our current world situation has accelerated your efforts. Between increasing customer communications to the regrouping from canceled events to improving di
Bizible Tips & Tricks: Out-of-the-Box Attribution
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture Justin Norris breaks down the differe
Bizible Tips and Tricks: The Benefits of Attribution
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture and 4x Marketo Champion Justin Norris
Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck
Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.
Reporting, Attribution, and Analytics—Oh My!
The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director of Solutions Architecture, taking questions live on any and all things reporting and attribution.
