Monetizing Customer Data (And How to Leverage Metrics Your CEO Will Believe In!) – Slide Deck
Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.… READ MORE >
Reporting, Attribution, and Analytics—Oh My!
The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director of Solutions Architecture, taking questions live on any and all things reporting and attribution.… READ MORE >
ABM Success Starts with Data
Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources. But if your organization is like most, the shift from your … READ MORE >
3 Tips to Improve MOPS Productivity
“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone. Today’s … READ MORE >
Guide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of … READ MORE >
Auditing Your Database Checklist
Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in… READ MORE >
