3 Key Factors of Top-Notch Marketing Operations Reporting
As a Marketo Consultant, I get asked all the time what marketing operations teams should be reporting on. And the answer is… it depends! Some teams could be more focused on revenue contribution while other teams are focused on meaningful engagements. Reporting also depends on the maturity of your marketing operations infrastructure and what data po...
4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze
Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.
From Marketing Vision To Measurable Impact: The Sub-Zero Story
Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there? Thanks to the COVID-19 crisis, many organizat
3 MOPS Musts as Marketing Shifts to Digital
Buzz phrase of the day: “The shift to digital marketing…” Am I right? ;) For some, shifting budget dollars to digital activities has been part of your strategic plan all along, while for others, our current world situation has accelerated your efforts. Between increasing customer communications to the regrouping from canceled events to improving di
Bizible Tips & Tricks: Out-of-the-Box Attribution
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture Justin Norris breaks down the differe
Bizible Tips and Tricks: The Benefits of Attribution
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture and 4x Marketo Champion Justin Norris
