How to Instill Marketing Operations Confidence in Three Steps
Picture this: you’ve secured executive buy-in on a marketing automation platform. One with all the bells and whistles - but there is just one thing missing. You’re not quite sure how to bring this investment to life. What you expected from this investment was a fast-track to success and maximizing your Marketo value realization, but you quickly lea...
How Life Sciences is Unlocking the Power of Marketing Automation
In a recent survey by Econsultancy, 80 percent of respondents under 35 would consider Amazon, Google, and others for healthcare coverage. It’s no secret that the healthcare industry in the United States is in a state of rapid change. Companies like Adobe and Veeva have been leading the charge by leveraging digital tools and data to meet customer ex...
How Highway Education is Creating a Path for Disadvantaged Groups in Marketing Operations
A staggering two-thirds of businesses across the globe are struggling to hire, despite many organizations reporting their highest hiring intentions, according to a survey by ManpowerGroup. For marketing operations leaders, this talent shortage has only further impaired your hiring efforts, which was already challenging in the first place. We've fel...
Automation Experts Gather for the First Workato on the Rocks Event
What happens when you gather a group of marketing automation experts, leading marketing operations teams, and a mixologist? Meet Workato on the Rocks, a virtual event that shares the art of the possible related to enterprise automation.
When Faced with a Deadline-Driven, Complex Marketo Integration — Mendix Trusted Perkuto for the Job
When Mendix had to pivot their 2020 annual flagship event from in-person to virtual, their team was presented with the opportunity to reach more people, but had the challenge of delivering an end-to-end online attendee experience that would also capture the right level of pre-and post-event data. They were faced with the overarching question: how d...
How to Build Your Visionary Marketing Operations Roadmap
76 percent of marketing leaders are not able to fully maximize the impact of their marketing initiatives while also being efficient, according to a 2020 Gartner survey. This may lead you to wonder: what are the remaining 24 percent of organizations doing to achieve impact and efficiency? It’s a simple answer: embracing scalability.
