Changes to Marketo’s URL Structure: What You Need to Know
Did you catch Marketo’s announcement about the upcoming changes to Design Studio URLs? Or better yet, do you know the impact it will have on your organization? In case you missed the official statement, Marketo announced that beginning January 21- March 5, 2021, Marketo will be provisioning new Marketo Engage subscriptions with a new URL structure....
How to Support Your Marketing Operations Team in 2021
I think we all agree, 2020 was a difficult year. Between the concerns of the pandemic, juggling remote learning responsibilities, and mounting political tensions, it was enough to make anyone stressed. Providing ample support to your marketing operations team in 2021 may look a little different versus prior years. As a seasoned leader who’s had mor...
The Night Before Marketo
T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.
How 2020 Has Shaped the Need for Marketing Efficiency
What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...
2021 Forecast: Top Predictions for Marketing Operations
It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year like 2020. I don’t think anyone predicted a worldwide pandemic, murder hornets, violent riots, or that drive-in movie theaters would make a comeback. So w...
Comparing Marketing Automation Platforms: Pardot vs. Marketo
A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...
