MOps Talent Crisis: 5 Ways to Stay Ahead of the Curve
Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been faced with the unthinkable: a shortage of marketing operations talent.
The Story of How Mike Rizzo Turned MO Pros into a Thriving Community of 2,000+ Members
If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who are looking to expand their network, collaborate with peers, and deepen their technical knowledge.
How Perkuto Helped a High-Growth FinTech Company Fully Leverage Their Marketo Investment
Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure, this all sounds great, but what would be even better is if you actually knew how to fully leverage the camera. Knowing how to utilize its features to perfe...
What is Marketing Operations?
Today, we’re diving into marketing operations - from reviewing the basics and highlighting the most effective tools you’ll use to implementation strategies at your organization, this blog will serve as your guide to marketing operations. Grab your coffee and notepad, and let’s get started!
What Makes Perkuto a Better Workplace?
Day in and day out, we have the privilege of meeting incredible talent to add to our ever-growing team. From finding a match in values and culture to ensuring the candidate’s long-term career ambitions are aligned with the growth opportunities available, everything comes down to one core belief: creating a better workplace.
How to Build Your Marketing Operations Team with Marketo Talent
We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these individuals look for in an organization, and what should you look for in a potential candidate? Our recruiting team answered those questions and more, and we’re he...
