How to Keep Your Marketo Instance Squeaky (In Three Steps!)
The importance of a clean and well-maintained instance is immeasurable – email performance metrics may suffer when you don’t consistently monitor and clean your data. Not to mention, some instances have limits on the size of their database in Marketo, so by routinely clearing inactive records, you’re saving money in the long run. That’s why we dug...
Unleash the Power of AI for Marketo Landing Page Template Creation: A Step-by-Step Guide
Ever wondered if AI can lend a helping hand in your marketing operations strategy? With a dash of coding skills and a pinch of creative prompting, it definitely can! Though AI has not yet reached the stage where it can autonomously generate flawless, tailor-made Marketo templates, it can still assist you in creating basic templates and building ess...
How to Build a World-Class Marketing Operations Team in 2023
57.45% expect their marketing operations teams to grow in 2023 (2023 Marketo User Study). As marketing operations teams continue to grow, it’s more important than ever to ensure your team is scaling effectively. If you’re planning on growing your marketing operations team, here are some pointers from Kate Harmon, Sr. Director, Consulting Services a...
How AI is Revolutionizing Marketing Operations with Adobe Sensei and Marketo
Marketing has always been an ever-evolving industry, driven by the relentless pursuit of innovation and cutting-edge technology. As we continue to navigate the rapidly changing digital landscape, the role of artificial intelligence (AI) in modern marketing operations has become increasingly significant.
The Power of QA in Marketing Operations: What 5 Years Taught Me
Before I ever laid my eyes on a Marketo instance, I worked in marketing and product development where quality assurance (QA) was an integral part of my daily responsibilities. Transitioning into the world of marketing operations and Marketo, I learned that my QA skills would come in handy more than ever.
3 Key Factors of Top-Notch Marketing Operations Reporting
As a Marketo Consultant, I get asked all the time what marketing operations teams should be reporting on. And the answer is… it depends! Some teams could be more focused on revenue contribution while other teams are focused on meaningful engagements. Reporting also depends on the maturity of your marketing operations infrastructure and what data po...
