Change Management and Project Management: Why You Need Both
From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. And somebody has to keep both the project pacing accordingly and the people moving forward appropriately to deliver change successfully. Hence, enter the need for project management and change management— they go hand-in-hand. Otherwise,...
3 Things Every Marketer Must Do to Achieve Marketo Value Realization
We won’t lie; the Definition stage is time-consuming and one of the most involved phases of our Marketo Value Realization cycle. All the planning and decisions about how your solution will be designed and built are made in this stage. What are the three most important things you should do to get more value from Marketo faster?
The Most Underrated Stage of Marketo Value Realization
Unless tech solutions solve business challenges, they are meaningless. If you want to accelerate the value of your Marketo investment, start by aligning to specific business objectives. In this article, we share what's essential in the planning stage, plus provide practical tips for getting better stakeholder feedback.
What’s Holding Back Your Marketo Value Realization?
While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.
7 Reasons Why Business Transformations Fail (Even With a Change Management Plan)
Did you know that 70% of business transformations fail, even if they have a change management plan? We asked the question, "Why is that?" Far too many organizations talk about change management with little thought to the infrastructure and steps actually needed to deliver the desired outcome. Bringing about complex change in an enterprise or high-g...
How to Control Order of Operations in Marketo
If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. For example, you may have two different Smart Campaigns - which are perfectly functional - but produce an undesired result because they didn’t execute in the right order. Chances are, your issues are due to the...
