The Ongoing Transformation of Marketing Operations — And What It Means For Your Team
If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations teams often feel like they’re working harder just to keep their heads above water. So how did we get to overload stage so quickly? And how do we protect the integrity of marketing operations as marketing continues to evolve?… READ MORE >
Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need
Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest...7 kinds of rest to be exact.… READ MORE >
Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that’s because elements of both are needed. In fact, operations with a hybrid of these models are best equipped to swiftly adjust their sails to changing winds, without capsizing the ship in the process.… READ MORE >
3 Ways to Maximize Your Marketo Investment
“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions … READ MORE >
The Marketing Operations Silver Lining of COVID-19
Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between navigating changing requests, an often increased workload, and the (at times tumultuous) challenges of families sheltering in place together, the whole situation is ripe for some increased stress and anxiety. Nonetheless, there is opportunity in crisis. Though these changes may not come about in the most comfortable ways, in every storm cloud, there is a silver lining. In the case of the marketing operations, these are some of the bright spots.… READ MORE >
From Marketing Vision To Measurable Impact: The Sub-Zero Story
Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: … READ MORE >
