Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed
After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and...
Help! I Just Inherited a Legacy Marketo Instance
Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS professionals are hired to take on instances that, well, are frankly in a state of disarray. You can’t attack everything at once, so you’ll need to organize...
Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report
In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The driving technology behind Adobe’s esteemed placement in this Magic Quadrant, is of course Marketo Engage.
The Virtual Work Transition: What Every CEO Needs to Know
The allure of virtual work has been on the rise in recent years, for both employees and employers. Still, not every company with the capability to go remote has been keen to jump on board. However, your organization could be missing out on real business advantages— including expanding your talent pool and improving your profitability— by not going...
Marketo Release Power Tip: “Used By” Export in Field Management
Fellow data nerds: sharpen your pencils and listen up, because this update is one to get excited about! Marketo’s July 2020 release note featured a “Used By” export in field management, and for anyone in data management, this is a huge time-saver. Here’s why.
MOPS for the Win: Championing Complex Campaigns
Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns running simultaneously, or unforeseen challenges from the effects of the pandemic, complexities add up quickly. In a recent conversation, Deven Ravel, Naomi Li...
