The Power of QA in Marketing Operations: What 5 Years Taught Me
Before I ever laid my eyes on a Marketo instance, I worked in marketing and product development where quality assurance (QA) was an integral part of my daily responsibilities. Transitioning into the world of marketing operations and Marketo, I learned that my QA skills would come in handy more than ever.
3 Key Factors of Top-Notch Marketing Operations Reporting
As a Marketo Consultant, I get asked all the time what marketing operations teams should be reporting on. And the answer is… it depends! Some teams could be more focused on revenue contribution while other teams are focused on meaningful engagements. Reporting also depends on the maturity of your marketing operations infrastructure and what data po...
How to Build an Ironclad Marketing Operations Team in 2023
Marketing operations teams are resilient by nature. As a marketing operations professional, you’re able to navigate excessive workloads and can put out fires left and right. When you combine this with fluctuations in the economy which impact hiring and budget, it can be challenging to know where to focus your time and resources. So how can marketin...
4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze
Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.
How Perkuto + MERGE Helped a Fortune 50 Technology Company Increase Marketo Maturity
76% of marketing operations professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (Gartner). At the same time, the top KPIs that evaluate the success of marketing operations are work efficiency and impact measurement. Our client, a Fortune 50 technology company, was dealing with similar pain po...
Marketing Operations Experts on Top Pain Points – And How to Overcome Them
The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to un...
