Marketo Nurture Marketing Mechanics 101
Did you know, 96% of your website visitors aren't ready to buy? An effective nurture marketing program develops a relationship with buyers at every stage of the sales funnel. Yet, time and time again, I see companies spending hours creating beautiful, targeted nurture content, only to fail in leveraging Marketo’s capabilities to run and report on t...
Finding Your Marketing Message Amid a Crisis
In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.
How to Leverage Marketo to Create (and Track) an Offline Customer Experience
Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less than the attention span of a goldfish, to give you context.) Combine this with an estimated 4,00
Communications Falling Flat? Improve Your Impact with Marketo Segmentation
Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and improve customer engagement. In fact, according to Forrester, 72% of businesses say improving customer experience is their top priority. What’s one of your
Guide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.” Although Marketo is no longer the sole focus of its own multi-day event, the union with Adobe could bring benefi
The Perkuto Martech Mélange: Good Ideas
Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion ecommerce emails sent in 2017, will talk about why it’s so important that we focus on the right numbers when it comes to content marketing (and those numbers ma
