James Hardie Partners with Perkuto to Develop Magnolia Home | James Hardie Collection Emails
Preparing for the launch of a new collection involves a multitude of projects. From developing launch emails to creating assets and website maintenance, announcing a new collection is no easy feat. When our client, James Hardie, a global building materials company, was preparing for the launch of the Magnolia Home | James Hardie Collection, they wa...
How a B2B SaaS Company Leveraged Personalized Content in Marketo to Drive MQLs
When our client had a vision to execute an enterprise-level Marketo engagement program that would drive MQLs, Perkuto was quick to jump in. We began by creating a multi-stream engagement program that would lead prospects in their buyer journey from awareness to intent with dynamic content based on functional roles.
Marketo Nurture Marketing Mechanics 101
Did you know, 96% of your website visitors aren't ready to buy? An effective nurture marketing program develops a relationship with buyers at every stage of the sales funnel. Yet, time and time again, I see companies spending hours creating beautiful, targeted nurture content, only to fail in leveraging Marketo’s capabilities to run and report on t...
Finding Your Marketing Message Amid a Crisis
In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.
How to Leverage Marketo to Create (and Track) an Offline Customer Experience
Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less than the attention span of a goldfish, to give you context.) Combine this with an estimated 4,00
Communications Falling Flat? Improve Your Impact with Marketo Segmentation
Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and improve customer engagement. In fact, according to Forrester, 72% of businesses say improving customer experience is their top priority. What’s one of your