Marketo Email Tips: Localize Dates Like Magic with Velocity
If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of the date differently, use different punctuation, have different conventions for capitalization, and so on. Velocity email scripting makes it easy to switch...
How to Use Emojis in Your Marketo Emails
Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo communications? Absolutely yes! Let’s dive into the specifics of how to incorporate emojis into your Marketo emails and landing pages.
Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed
After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and...
Finding Your Marketing Message Amid a Crisis
In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.
The Shift to Digital Marketing: Delivering Personal Experiences
There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization. Regardless, there is undeniably a heavier shif
High-Volume Communication Through a Crisis: Adjusted Email Best Practices
The current crisis has put strains on marketing teams in a number of different ways. In fact, marketing teams have ranked the act of simply shifting priorities and strategies as a key challenge during this time. And rightly so. As the conditions around us evolve, so must we. However, when it comes to marketing operations teams in particular, the in