Creating Unique Customer Experiences
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of customer experiences and how to build a successful program for your organization.
ABM Success Starts with Data
Far from a flavor-of-the-month sales technique, account-based marketing (ABM) has proven to be a viable, valuable strategy for turning leads into buyers and maximizing your marketing and sales resources. But if your organization is like most, the shift from your traditional sales and marketing operations to your ABM focus has incurred a few extra c
Guide to Marketo Product Updates from Adobe Summit 2019
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.” Although Marketo is no longer the sole focus of its own multi-day event, the union with Adobe could bring benefi
Digital Marketing Predictions for 2019
We had an amazing response to our second Coffee MUG webinar “Digital Marketing Predictions for 2019”; a huge thanks to all who attended. For those of you who weren’t able to join us, here’s a quick recap. Featuring Carrie Merchant, Director of Customer Experience at Mintigo, Brad Stephenson, Senior Director of Client Services from Level.Agency, Mic
The Perkuto Martech Mélange: ABM Intel
Happy Saturday, Mélange readers! Today, we’ll talk all about account-based marketing or ABM. We’ll explore why ABM is no longer considered a fad, will talk about ways to ensure ABM success, will discover ways to scale your ABM efforts and will get tips on overcoming some of your most common ABM challenges. An alternative to “spray and pray” Looking
The Perkuto Martech Mélange: On the Radar
Happy Saturday, loyal readers. In this issue, we’ll explore a few high-value account-based marketing tactics, will find out what one survey says is the number one data challenge among companies, will share a few ideas for generating leads via social media and will find out if consumers in the US are still willing to share their personal data in the
