James Hardie Partners with Perkuto to Develop Magnolia Home | James Hardie Collection Emails
Preparing for the launch of a new collection involves a multitude of projects. From developing launch emails to creating assets and website maintenance, announcing a new collection is no easy feat. When our client, James Hardie, a global building materials company, was preparing for the launch of the Magnolia Home | James Hardie Collection, they wa...
How a B2B SaaS Company Leveraged Personalized Content in Marketo to Drive MQLs
When our client had a vision to execute an enterprise-level Marketo engagement program that would drive MQLs, Perkuto was quick to jump in. We began by creating a multi-stream engagement program that would lead prospects in their buyer journey from awareness to intent with dynamic content based on functional roles.
Marketo Email Tips: Localize Dates Like Magic with Velocity
If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of the date differently, use different punctuation, have different conventions for capitalization, and so on. Velocity email scripting makes it easy to switch...
How to Use Emojis in Your Marketo Emails
Emojis have permeated all aspects of the internet, cropping up in more and more B2B communications. As a Marketo user, the question often asked is, can you use emojis in your Marketo communications? Absolutely yes! Let’s dive into the specifics of how to incorporate emojis into your Marketo emails and landing pages.
Marketo Nurture Marketing Mechanics 101
Did you know, 96% of your website visitors aren't ready to buy? An effective nurture marketing program develops a relationship with buyers at every stage of the sales funnel. Yet, time and time again, I see companies spending hours creating beautiful, targeted nurture content, only to fail in leveraging Marketo’s capabilities to run and report on t...
Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed
After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and...
