After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and...
In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The driving technology behind Adobe’s esteemed placement in this Magic Quadrant, is of course Marketo Engage.
In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.
There’s a lot of buzz surrounding “digital transformation,” especially with businesses forced into remote work teams. While it sounds forward-thinking, the issue that arises is that the definition is a bit murky – and when actually defined it seems to vary quite a bit from organization to organization. Regardless, there is undeniably a heavier shif
The current crisis has put strains on marketing teams in a number of different ways. In fact, marketing teams have ranked the act of simply shifting priorities and strategies as a key challenge during this time. And rightly so. As the conditions around us evolve, so must we. However, when it comes to marketing operations teams in particular, the in
“Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data between Marketo and Microsoft Dynamics. Typically, these challenges can be grouped into three categories: problems with field management, duplicates, and slow p