LGPD…Not Another Privacy Legislation
Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation applies to businesses regardless of location who collect and process personal data of individuals while in Brazil. The good news is that if you have already...
Consulting Firm Gets Clear Picture of GDPR Readiness In 18 Days
The Challenge GDPR, CCPA, CASL, and now LGPD— data privacy and compliance legislation are our new marketing reality. However, most organizations have little time to learn the intricacies of the various regulations, nor do they have a clear picture of how close their current lead database, forms, subscription center, and data management practices ar
Consent and Data Privacy: The Plot Thickens
2019 marks the anniversary of two significant milestones in our digital world: the thirtieth anniversary of the World Wide Web (WWW) and the one-year anniversary of GDPR. Since the invention of the WWW, data is at our fingertips, “Google” has become both an everyday noun and verb, and GDPR emerged as a means to protect the personal data and online
GDPRn’t We Done with This?
Just when you thought the topic of GDPR might settle down, it’s still hot news. A little more than a month after the enforcement date, big names are reported for compliance violations, major US publishers block European visitors, and data privacy measures get a little closer to home. Forced Consent Complaints It wasn’t much past midnight on GDPR’s
GDPR Is Here: How to Manage GDPR Data Rights in Marketo
GDPR is now fully enforceable and individuals can now specify how their data is used. Have you prepared for the different data rights scenarios in your database? It is likely that within your database, you’ll have varying levels of data processing rights. Common scenarios you’ll need to account for in your data rights center Marketo program: Person
GDPR: Carpe Diem, Marketers
What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the looming GDPR deadline. March 16, 2018: A dark day for social media as news spread worldwide about Facebook’s illegal data harvesting practices. As a result of