Am I Operational in Marketo?
Sending emails is a core functionality of Marketo, and the ability to specify Operational emails is powerful. When Operational is specified in an email’s settings, it will bypass unsubscribe and marketing suspended statuses. Because it is illegal to send emails to unsubscribed email addresses, this setting must be used carefully and accurately.
LGPD…Not Another Privacy Legislation
Another year, another player in the consumer privacy game. This August, Brazil will add itself to the list of countries protecting their consumers with privacy legislation. This new legislation applies to businesses regardless of location who collect and process personal data of individuals while in Brazil. The good news is that if you have already...
Documentation: The Hero of Marketing Operations
“Documentation”— probably not the most exciting buzzword out there, but the truth is that documenting your processes can make — or break — you. Consider this: documentation is what will save your marketing operations team during seasonal or unexpected shifts in the volume of campaigns. Documentation may be your secret lifesaver when it’s time for y
Consulting Firm Gets Clear Picture of GDPR Readiness In 18 Days
The Challenge GDPR, CCPA, CASL, and now LGPD— data privacy and compliance legislation are our new marketing reality. However, most organizations have little time to learn the intricacies of the various regulations, nor do they have a clear picture of how close their current lead database, forms, subscription center, and data management practices ar
Consent and Data Privacy: The Plot Thickens
2019 marks the anniversary of two significant milestones in our digital world: the thirtieth anniversary of the World Wide Web (WWW) and the one-year anniversary of GDPR. Since the invention of the WWW, data is at our fingertips, “Google” has become both an everyday noun and verb, and GDPR emerged as a means to protect the personal data and online
Auditing Your Database Checklist
Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in