Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has long been a concern for employees. Despite a high salary offer, today’s job seekers are increasingly making decisions about which companies to work for and w [...]
As a marketing operations leader, you know that while there isn’t a single right path to scalability, there are plenty of paths that will lead you astray. But with a complex, ever-growing martech ecosystem, it’s all too easy to bet the company on the wrong technology or waste valuable budget on the wrong things.
Being able to achieve growth for your business without a subsequent growth in spending—or scalability—is on the mind of most marketing operations leaders today. And if your business is like many, what once started as a lean organization where every staffer needed to wear multiple hats has transformed into a larger entity that would benefit from a...
I once had a boss who frequently reminded me that our most precious resource is time. And when you have a smaller MOPS team, time is even more critical—you simply don’t have enough resources to meet demand. Such is the case in our example today. Sub-Zero’s issue wasn’t that they had too many cooks in the proverbial kitchen—it was that they needed t [...]
If you’re finding that your Marketo instance has slowed down or simply doesn’t feel as spry as it once did, there’s no time like the present to do a bit of spring cleaning. Dumping dead data and tweaking other settings is the best way to give your marketing automation platform a fresh start, allowing it to perform at its best for you year-round. Fo [...]
If you’re like many marketers, the whole Center of Excellence (CoE) thing isn’t feeling so excellent anymore—in fact, it’s feeling darn near like a bottleneck, slowing down progress among amazing companies whose staffers and consultants are spread out all over the nation (and sometimes the world) in remote offices, trying to get things done. We cou [...]
We had an amazing response to our second Coffee MUG webinar “Digital Marketing Predictions for 2019”; a huge thanks to all who attended. For those of you who weren’t able to join us, here’s a quick recap. Featuring Carrie Merchant, Director of Customer Experience at Mintigo, Brad Stephenson, Senior Director of Client Services from Level.Agency, Mic [...]
Holy moly. If you were working in digital marketing or marketing automation in 2018, you don’t need me to tell you that things were hopping and it felt like we were on flitting from one new regulation to another new technology with barely a moment to catch our breath! I mean, between the GDPR, the meteoric rise of artificial intelligence (and so-ca [...]
If you weren’t able to make our Coffee MUG webinar Tips & Tricks to Creating Amazing Emails in Marketo, you missed out on a pretty enlightening discussion. Led by Perkuto Senior Consultant and email aficionado Anna Leary, the webinar offered comprehensive instructions for using Marketo Email Editor 2.0, from enabling it for the first time to en [...]
“If social media is the cocktail party, then email marketing is the ‘meet up for coffee’. The original 1 to 1 channel.” - Erik Harbison “Email marketing is the meet-up for coffee”—so true on many levels. As we contemplated the launch of our inaugural edition of The Coffee MUG webinar series, we thought what better way to kick it off than to talk ab [...]
In 2018, GDPR, the introduction of California's Consumer Privacy Act, and Adobe's acquisition of Marketo sparked much conversation and speculation. So what's next? What does 2019 hold for digital marketing? What do you envision being new, different or exciting about marketing automation in the coming year? We want to know! Perkuto and our partners— [...]