Sarah Frazier, Author at Perkuto

Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need

2020-06-30T11:30:34-04:00By Sarah Frazier|

Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest...7 kinds of rest to be exact.… READ MORE >

From Marketing Vision To Measurable Impact: The Sub-Zero Story

2020-05-26T19:29:19-04:00By Sarah Frazier|

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: … READ MORE >

Finding Your Marketing Message Amid a Crisis

2020-05-19T13:12:25-04:00By Sarah Frazier|

In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.… READ MORE >

Positioning Your Marketing Operations Team During a Crisis

2020-04-30T10:43:57-04:00By Sarah Frazier|

It’s safe to say that our current climate has caused quite a bit of change across just about every organization. Whether the normally frenetic pace of business has seemingly come to a complete halt, or your organization has experienced a … READ MORE >

How to Reduce your Marketing Costs Without Hurting Your Business

2020-04-30T10:48:56-04:00By Sarah Frazier|

History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings is expected...and many times, marketing seems to be first … READ MORE >

Digital Disruption: 3 Actions Marketers Must Take Now

2020-04-30T11:05:24-04:00By Sarah Frazier|

The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the … READ MORE >

Marketo Blunders: When Mistakes Happen

2020-04-30T12:59:01-04:00By Sarah Frazier|

Mistakes happen. Let’s be honest...Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last … READ MORE >

Marketing Operations Movers and Shakers: Scott Berns

2020-02-04T14:56:09-05:00By Sarah Frazier|

An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found … READ MORE >

Marketing Operations Movers and Shakers: Julz James

2020-01-08T13:09:33-05:00By Sarah Frazier|

As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a less-than-linear journey to their current role. Yet, once they stumble … READ MORE >

How to Leverage Marketo to Create (and Track) an Offline Customer Experience

2020-01-03T16:15:14-05:00By Sarah Frazier|

Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less … READ MORE >

Avoiding Burnout: When Job Stress Takes Its Toll

2019-11-12T10:06:31-05:00By Sarah Frazier|

Burnout is a word that’s been part of our lexicon for decades. It’s a word that’s tossed around a lot—so much, in fact, that its meaning, and the legitimacy of what is recognized as an actual psychological syndrome, has been … READ MORE >

Communications Falling Flat? Improve Your Impact with Marketo Segmentation

2019-11-04T13:11:59-05:00By Sarah Frazier|

Google the phrase “break through the noise” and it generates over 573,000,000 results. Obviously, a topic that’s top of mind for many marketers, amidst the ongoing quest to boost open rates and improve customer engagement. In fact, according to Forrester, … READ MORE >

5 Tips for Turning Your Marketing Data into Actionable Insights

2019-10-31T17:11:41-04:00By Sarah Frazier|

If we were to alter Samuel Taylor Coleridge’s famous line from “The Rime of the Ancient Mariner” to describe marketing data collection practices, it would probably sound something like this: “Data data everywhere and not a field in sync…” Much … READ MORE >

Is Your Marketing Operations Agency Delivering True ROI?

2019-12-16T16:03:46-05:00By Sarah Frazier|

According to recent Gartner research, nearly 70% of marketing leaders say they rely heavily on agencies to keep pace with change, develop strategy, and execute marketing programs. At the same time, the ID Comms 2018 Global Media Transparency Report reveals … READ MORE >

Healthy Work/Life Balance and Why It Matters

2019-09-30T11:38:12-04:00By Sarah Frazier|

Did you know, 69% of job candidates will reconsider a job offer “if a company has a high turnover rate or if current employees seem burnt out?” (Hibob HR study, Aug 2019) Work/life balance has long been a concern for … READ MORE >

About Sarah Frazier