About Sarah Frazier

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So far Sarah Frazier has created 31 blog entries.

What’s Holding Back Your Marketo Value Realization?

2021-02-26T15:21:41-05:00By |

While all organizations seek to maximize the full value of their marketing automation investment, they often fall short. The gaps typically occur in understanding the individual stages of value realization and missteps in their ROI journey.

The Night Before Marketo

2020-12-14T17:13:27-05:00By |

T’was the night before Marketo, and I could sleep not. Not a creature was stirring, not even a bot. Please enjoy a fun, marketing operations twist on the holiday classic poem.

How 2020 Has Shaped the Need for Marketing Efficiency

2021-02-18T15:08:37-05:00By |

What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...

8 Reasons Why Marketing Automation Platforms Can Fail Marketers

2020-11-11T17:55:28-05:00By |

A desire to be more relevant— segmenting communications and delivering highly personalized customer experiences. A need to better utilize staff resources— gaining efficiencies by moving from manual processes to automated ones. These are all driving motivators for adopting a marketing automation platform (MAP), yet some marketers are highly successf...

Creating MOPS Stability to Navigate the Unexpected

2020-07-23T12:22:23-04:00By |

No one could have predicted the devastation of the COVID-19 pandemic, the drastic impact on business operating environments, or the resulting economic downturn. However, as Charles Swindoll so aptly imparted, “Life is 10% what happens to you and 90% how you react to it.” Box, a leader in cloud content management, is a prime example. They actually e...

Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need

2020-12-16T18:43:45-05:00By |

Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Unde...

From Marketing Vision To Measurable Impact: The Sub-Zero Story

2020-05-26T19:29:19-04:00By |

Andy Stanley once said, “The greatest motivator of change is a crystal-clear vision of what the future should look like.” Such an appropriate quote, especially when looking to make a marketing impact. As one marketer to another, I ask you: what’s your vision, and what do you need to change to get there? Thanks to the COVID-19 crisis, many organizat

Finding Your Marketing Message Amid a Crisis

2020-05-19T13:12:25-04:00By |

In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.

Positioning Your Marketing Operations Team During a Crisis

2020-04-30T10:43:57-04:00By |

It’s safe to say that our current climate has caused quite a bit of change across just about every organization. Whether the normally frenetic pace of business has seemingly come to a complete halt, or your organization has experienced a massive surge, it’s clear that we’re treading in new territory. Stanford economist Paul Romer once said that, “a

How to Reduce your Marketing Costs Without Hurting Your Business

2020-04-30T10:48:56-04:00By |

History has repeatedly shown that during recessions, the companies that are quick to make deep cuts don’t come out on top. Regardless, during uncertain times, some tightening of the purse strings is expected...and many times, marketing seems to be first up on the chopping block. Of course, the challenge that arises with the knowledge that you need

Digital Disruption: 3 Actions Marketers Must Take Now

2020-04-30T11:05:24-04:00By |

The evolving COVID-19 pandemic continues to impact all industries in different ways. However, one thing remains constant across just about all verticals: now more than ever in this age of digital disruption, the ability to be agile and adjust the marketing sails of your ship is critical. Between canceled events, deployment of COVID-19 emails, the t

Marketo Blunders: When Mistakes Happen

2020-04-30T12:59:01-04:00By |

Mistakes happen. Let’s be honest...Marketo isn’t exactly easy to use. And, who hasn’t made a mistake? I remember my first day as a Perkuto employee. It was late in the day, and my team and I were rushing to get one last message out the door. (sound familiar?) In our haste, we accidentally deployed a promotional message as an operational message, so

Marketing Operations Movers and Shakers: Scott Berns

2020-02-04T14:56:09-05:00By |

An exploding MarTech landscape. A heightened emphasis on marketing operations. One of the fastest-growing careers in marketing — these are the signs of a thriving MOPS environment. As this industry continues to grow, we started asking how different leaders found their way to marketing operations, and what they see in store for the future. For this

Marketing Operations Movers and Shakers: Julz James

2020-01-08T13:09:33-05:00By |

As the MarTech landscape explodes, marketing automation becomes table stakes for organizations, and new career opportunities emerge, it comes as no surprise that many top MOPS leaders have had a less-than-linear journey to their current role. Yet, once they stumble upon the marketing operations niche, they’re hooked. As this industry continues to g

How to Leverage Marketo to Create (and Track) an Offline Customer Experience

2020-01-03T16:15:14-05:00By |

Creating a memorable customer experience...admittedly, there are days when this feels like an insurmountable task. I’m sure we’ve all heard that the human attention span is at its lowest ever, clocking in at a whopping 8 seconds. (That’s one second less than the attention span of a goldfish, to give you context.) Combine this with an estimated 4,00

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