About Sarah Frazier

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So far Sarah Frazier has created 25 blog entries.

Combating MOPS Crisis Fatigue: The 7 Types of Rest We Need

2020-06-30T11:30:34-04:00By |

Call it “Jumanji of 2020” or whatever you want, but the past few months have been...really weird. To say it’s been a lot of pressure for marketers is an understatement. Truth is, many of us are feeling what’s called “Crisis Fatigue.” If you’re feeling tired or just plain worn out and sleep alone isn’t doing the trick, give yourself some grace. Understand there’s a legitimate reason and you may be due for some rest...7 kinds of rest to be exact.… READ MORE >

Finding Your Marketing Message Amid a Crisis

2020-05-19T13:12:25-04:00By |

In a crisis, it's hard to find the right marketing message that isn't tone-deaf, comes across as genuine, and provides value and impact. The feeling of, "what can I say that would have any meaning?" is real. In this post, we provide practical examples of how organizations have adjusted their message to communicate their brand message with grace.… READ MORE >

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