This cover article in CIO Review features our founders, Alexandre Pelletier and Youcef Bouayad and details Perkuto’s marketing operations philosophy. From the origin story, to Perkuto’s stance on the ongoing centralization versus decentralization debate, this piece captures our company’s ethos. Perkuto was also named as a 2020 top Adobe Prov
Montreal, Quebec –– June 4, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been selected as a Top 10 Adobe Service Provider as named by CIO Review. These top service providers are Adobe partners selected for their commitment to and depth of expertise within Adobe technologies, including the Adobe Experience
As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still exist. We’re seeing decades of anguish, fear, and rage coming to a head; a pressure cooker exploding. As a society, we’re all responsible. We missed the
The webinar held on April 23, 2020, featuring an informal panel discussion with marketing operations leaders on what COVID-19 has taught us about marketing operations, specifically: how to respond to the change of demand in the current climate, ideas surrounding the reprioritization of costs, and...
The landscape of MarTech has only continued its massive momentum of growth – and Scott Brinker’s 2020 Landscape Supergraphic confirms this by the numbers, citing an impressive 13.6% spike from 2019...and that’s including the 615 companies that went away for various reasons, including consolidation. And, low and behold - we’re a part of that spike.
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture Justin Norris breaks down the differe
There's no shortage of questions about marketing automation best practices, including email tips, lead lifecycles, scoring, Marketo services - the list goes on. Perkuto's team of Marketo consultants has in-depth knowledge of Marketo and marketing automation; here, we've compiled Marketo answers to the many marketing automation questions we get.
Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture and 4x Marketo Champion Justin Norris
The introduction of Marketo Sky has been an exciting concept for Marketo users everywhere— from new designs and features to updated workflows, the promise of making life easier for Marketo users is understandably met with enthusiasm. While Marketo Sky is in beta, there are some great features that can be put to use immediately. In this video, Per
Nobody – especially MOPS professionals – likes to make mistakes, but they are an unfortunate reality in complex Marketo campaigns. From typos to tokens not rendering properly, to broken links in campaigns, mistakes in Marketo happen at both big and small organizations alike. The way in which your organization responds to a mistake – and the steps t
“Why is my Marketo instance so slow?” It’s not an uncommon question. Any marketing operations pro has heard it countless times, and the truth is that while every instance is different, there are some top offenders that consistently slow them down. From a slow sync, to agonizingly slow load times while running reports and smartlists, a sluggish Mark
The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.
Montreal, Quebec –– March 2, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum par
Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.
The webinar held on February 12, 2020, featuring Perkuto Consultants Hilary German and Chelsea Stinnett, breaking down a typical Marketo implementation into four phases, highlighting the questions you’ll need to answer and outlining the tasks to complete in each phase