The introduction of Marketo Sky has been an exciting concept for Marketo users everywhere— from new designs and features to updated workflows, the promise of making life easier for Marketo users is understandably met with enthusiasm. While Marketo Sky is … READ MORE >
Nobody – especially MOPS professionals – likes to make mistakes, but they are an unfortunate reality in complex Marketo campaigns. From typos to tokens not rendering properly, to broken links in campaigns, mistakes in Marketo happen at both big and … READ MORE >
“Why is my Marketo instance so slow?” It’s not an uncommon question. Any marketing operations pro has heard it countless times, and the truth is that while every instance is different, there are some top offenders that consistently slow them … READ MORE >
The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.… READ MORE >
Montreal, Quebec –– March 2, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies … READ MORE >
Slide deck for the presentation given by Perkuto Senior Consultant Anna Leary at the Digital Marketing for Financial Services Summit 2020.… READ MORE >
Whether you’re installing marketing automation for the first time or migrating from another platform, how you prepare for your Marketo implementation and the processes you put in place now provides a solid foundation for the future of your marketing operations.… READ MORE >
The webinar held on January 22, 2020, featuring Perkuto Consultants Maude Bélanger and Carl Delafontaine, and Solutions Architect Lindsay Khan, discussing best practices to combat potential threats to your marketing operations. … READ MORE >
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of customer experiences and how to build a successful program for your organization. … READ MORE >
Projecting and managing capacity is on the minds of most marketing operations leaders today. If your business is like many, what once started as a lean organization where every staffer needed to wear multiple hats, has transformed into a larger entity with more specialized people and technology responsible for handling specific tasks. But what’s the best way to achieve growth without increasing spending?… READ MORE >
Finding – and retaining – the right marketing operations talent has always been a pain point for organizations. Experienced Marketo staff— even entry-level marketing operations staff— is hard to find, and, comes with a premium price tag. Factor in recruitment … READ MORE >
The Coffee MUG webinar held on November 13, 2019, featuring Perkuto’s own Senior Consultant Hilary German and Solutions Architect Lindsay Khan, discussing techniques to alleviate your challenges and improve your success rate. … READ MORE >
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals— limited … READ MORE >
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services … READ MORE >
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part one of two in a series on data in scalability. … READ MORE >