The webinar held on January 22, 2020, featuring Perkuto Consultants Maude Bélanger and Carl Delafontaine, and Solutions Architect Lindsay Khan, discussing best practices to combat potential threats to your marketing operations. … READ MORE >
The webinar held on December 11, 2019, featuring Jason Yarborough, Director of Strategic Alliances at PFL and Perkuto’s own Associate Consultant Jason Raisleger, discussing the current state of customer experiences and how to build a successful program for your organization. … READ MORE >
Projecting and managing capacity is on the minds of most marketing operations leaders today. If your business is like many, what once started as a lean organization where every staffer needed to wear multiple hats, has transformed into a larger entity with more specialized people and technology responsible for handling specific tasks. But what’s the best way to achieve growth without increasing spending?… READ MORE >
Finding – and retaining – the right marketing operations talent has always been a pain point for organizations. Experienced Marketo staff— even entry-level marketing operations staff— is hard to find, and, comes with a premium price tag. Factor in recruitment … READ MORE >
The Coffee MUG webinar held on November 13, 2019, featuring Perkuto’s own Senior Consultant Hilary German and Solutions Architect Lindsay Khan, discussing techniques to alleviate your challenges and improve your success rate. … READ MORE >
SCORE Framework Addresses Needs of Marketo Users Montreal, Quebec ––October 10, 2019 –– Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals— limited … READ MORE >
Perkuto Recognized by Adobe as a Specialized Partner for Marketo Engage and Launchpoint Technology Partner Montreal, Quebec — October 7, 2019 — Perkuto, provider of Marketo-centric solutions for enterprise organizations, received two certifications from Adobe, acknowledging both Perkuto’s client services … READ MORE >
The Coffee MUG webinar held on October 16, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Director of Consulting Services Judi Cousineau, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part one of two in a series on data in scalability. … READ MORE >
We all agree on the importance of syncing sales and marketing data, the insights gained and alignment it brings internally. But what happens when that sync goes awry? A quick search in the Marketo community illustrates the frustrations marketing operations … READ MORE >
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads and limited resources—Perkuto, Marketo Engage, Adobe, and Microsoft are teaming up to present a Fall Marketing Impact Talks … READ MORE >
As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!” Traditionally, the solution to improve lead quality is to adjust your scoring criteria, often negatively impacting the volume of … READ MORE >
Perkuto, provider of Marketo-centric solutions for enterprise organizations, today announced that the company has hired six new employees for its North American team. Bolstered by the company’s success and driven by market demand, the new employees join Perkuto’s existing team in helping customers use their marketing technology to create and deliver amazing customer experiences. New employees include:… READ MORE >
Montreal, Quebec—July 23, 2019—Perkuto, provider of Marketo-centric solutions for enterprise organizations, today announced the launch of Perkuto Labs, the company’s new enterprise research and innovation arm. The new division was inspired by the partnership formed between Adobe, Microsoft, and SAP as part of the Open Data Initiative announced in September.… READ MORE >
Collaborative Environment, Flexible Work Schedule Among Factors That Lead to Happy Employees Montreal, Quebec—June 18, 2019—A collaborative environment that allows employees throughout North America to feel like truly valued members of a close-knit team. A belief in personal growth and … READ MORE >
MONTREAL, Quebec - June 10, 2019 – Perkuto, the leading provider of Marketo-centric enterprise solutions in the Adobe ecosystem, today announced Alexander Buckles from Adobe will take over as Vice President of Sales. In this role, Buckles will be responsible for … READ MORE >