From a new Marketo project to shoring up your marketing operations processes, every initiative involves change. In our work on more than 1,500 Marketo projects, we’ve learned a thing or two about marketing operations change, and we’re here to share that insight with you.
In 2020, Newsela made the decision to invest deeper in their daily email by selecting Workato as their tool of choice, the leading integration-led automation platform. As a Workato partner, Perkuto was quick to step in and assist Newsela in the design and implementation of a modular solution that would be fully owned and maintained by Newsela’s mar...
Perkuto Expands Marketing Automation Consulting to Include Workflow Automation Services Montreal, Quebec—May 18, 2021— Perkuto, a top provider of Marketo-centric solutions for enterprise organizations, today announced the expansion of services to include a Workato automation practice. Perkuto’s partnership with Workato, the leading integration-led
Great Place to Work Institute Canada conducted a thorough, independent analysis of Canadian employers, anonymously surveying Perkuto employees about their workplace experience. Only companies whose employees rank them highly on the five dimensions of trust—credibility, respect, fairness, pride, and camaraderie—receive certification. Great Place to...
Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth List ranks Canadian businesses on five-year revenue growth.
A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...
The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...
All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.
Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the Marketo framework to achieve faster results, giving marketing operations leaders con...
Jeto.io, the leading campaign execution platform for Marketo, today announced the launch of a new feature: an email and landing pages layout editor. This layout editor gives marketers the freedom to build their own emails and landing pages while providing protections and guardrails for brand cohesion, and keeping everything organized under the same...
Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS professionals are hired to take on instances that, well, are frankly in a state of disarray. You can’t attack everything at once, so you’ll need to organize...
In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The driving technology behind Adobe’s esteemed placement in this Magic Quadrant, is of course Marketo Engage.
When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. It's through logging countless hours in Marketo that you pick up tricks of the trade, hone your skills, and transform into a seasoned Marketo expert. Over years of work, our team has garnered an impressive wealth of collective experience. With...
Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to Work® Quebec). Avec la conviction que des employés heureux offrent un meilleur service aux clients et contribuent à un meilleur climat d’entreprise, Perkuto a...
Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the firm belief that happy employees provide better support to customers and make for an all-around better business, Perkuto has always emphasized a healthy wor...