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So far perkuto has created 89 blog entries.

Perkuto Proverbs for Marketing Operations

2020-07-17T16:12:42-04:00By |

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work. Along the way through logging countless hours of work, we pick up tricks of the trade, hone our skills, and...

Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec

2020-06-22T15:19:15-04:00By |

Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to Work® Quebec). Avec la conviction que des employés heureux offrent un meilleur service aux clients et contribuent à un meilleur climat d’entreprise, Perkuto a...

Perkuto Certified As A Great Place To Work® In Quebec

2020-06-22T13:49:49-04:00By |

Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the firm belief that happy employees provide better support to customers and make for an all-around better business, Perkuto has always emphasized a healthy wor...

Reshaping the Rhythm of Marketing Operations

2020-08-06T13:28:14-04:00By |

This cover article in CIO Review features our founders, Alexandre Pelletier and Youcef Bouayad and details Perkuto’s marketing operations philosophy. From the origin story, to Perkuto’s stance on the ongoing centralization versus decentralization debate, this piece captures our company’s ethos. Perkuto was also named as a 2020 top Adobe Prov [...]

Perkuto Recognized as a Top Adobe Provider

2020-06-10T10:56:44-04:00By |

Montreal, Quebec –– June 4, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been selected as a Top 10 Adobe Service Provider as named by CIO Review. These top service providers are Adobe partners selected for their commitment to and depth of expertise within Adobe technologies, including the Adobe Experience [...]

Fostering an Environment of Diversity and Inclusivity

2020-07-13T11:41:06-04:00By |

As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still exist. We’re seeing decades of anguish, fear, and rage coming to a head; a pressure cooker exploding. As a society, we’re all responsible. We missed the [...]

Developing a Contingency Plan for MOPS

2020-08-03T18:07:42-04:00By |

The webinar held on April 23, 2020, featuring an informal panel discussion with marketing operations leaders on what COVID-19 has taught us about marketing operations, specifically: how to respond to the change of demand in the current climate, ideas surrounding the reprioritization of costs, and...

Navigating the MarTech Landscape

2020-04-30T10:46:16-04:00By |

The landscape of MarTech has only continued its massive momentum of growth – and Scott Brinker’s much-anticipated 2020 Landscape Supergraphic confirms this by the numbers, citing an impressive 13.6% spike from 2019...and that’s including the 615 companies that went away for various reasons, including consolidation. And, low and behold - we’re a par [...]

Bizible Tips & Tricks: Out-of-the-Box Attribution

2020-04-30T10:49:54-04:00By |

Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture Justin Norris breaks down the differe [...]

Bizible Tips and Tricks: The Benefits of Attribution

2020-04-30T11:00:19-04:00By |

Bizible offers an all-in-one tool to capture and model marketing interactions, so your team is better equipped to understand the places where marketing is contributing to revenue. With Bizible, your marketing team can glean valuable, actionable insights. In this video, Perkuto Director of Solutions Architecture and 4x Marketo Champion Justin Norris [...]

Getting Started with Marketo Sky – Search Functionality

2020-03-25T10:56:38-04:00By |

The introduction of Marketo Sky has been an exciting concept for Marketo users everywhere—  from new designs and features to updated workflows, the promise of making life easier for Marketo users is understandably met with enthusiasm. While Marketo Sky is in beta, there are some great features that can be put to use immediately.  In this video, Per [...]

How QA Can Catch Marketo Mistakes

2020-04-30T11:09:58-04:00By |

Nobody – especially MOPS professionals – likes to make mistakes, but they are an unfortunate reality in complex Marketo campaigns. From typos to tokens not rendering properly, to broken links in campaigns, mistakes in Marketo happen at both big and small organizations alike. The way in which your organization responds to a mistake – and the steps t [...]

Top 4 Culprits Slowing Down Your Marketo Instance

2020-04-30T12:56:29-04:00By |

“Why is my Marketo instance so slow?” It’s not an uncommon question. Any marketing operations pro has heard it countless times, and the truth is that while every instance is different, there are some top offenders that consistently slow them down. From a slow sync, to agonizingly slow load times while running reports and smartlists, a sluggish Mark [...]

Error-Proofing Your Marketo Instance

2020-08-03T18:12:59-04:00By |

The webinar held on March 11, 2020, featuring Perkuto Director of Solutions Architecture Justin Norris and Senior Consultant Anna Leary, covering what your organization should focus on to better safeguard your Marketo instance.

Perkuto Recognized as Adobe Platinum Partner

2020-04-30T13:02:56-04:00By |

Montreal, Quebec –– March 2, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum par [...]

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