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So far perkuto has created 98 blog entries.

Perkuto Ranks No. 119 on the 2020 Growth List

2020-10-15T14:49:53-04:00By |

Canadian Business today ranked Perkuto No. 119 on the 32nd annual Growth List, the definitive ranking of Canada’s Fastest-Growing Companies. Produced by Canada’s premier business and current affairs media brands, the Growth List ranks Canadian businesses on five-year revenue growth.

Comparing Marketing Automation Platforms: Pardot vs. Marketo

2020-11-10T13:53:46-05:00By |

A marketing automation platform is a big investment, not only in the software cost but the time and resources an organization will put into the implementation and ongoing maintenance, not to mention whether or not its performance will meet your expectations. Choosing wisely from the start can save you time, frustration, and a potential migration to...

How to Avoid Unexpected Costs with Your Marketing Automation Platform

2020-11-11T17:57:22-05:00By |

The business case for marketing automation is compelling— save time, qualify leads, build sales pipeline, and transition away from manual processes to automated ones— all to help your organization grow and scale. But buyer beware...sometimes the costs presented during the sales courtship are a bit different once the honeymoon is over. How can you a...

Is Your Marketing Automation Platform Impeding Your Growth?

2020-11-11T18:00:30-05:00By |

All organizations have the same desire: produce higher revenue and faster growth at a lower cost. Marketing automation helps achieve those objectives; however, many organizations struggle with effectively utilizing all the capabilities marketing automation platforms offer.

Perkuto Launches Ready-to-Go Marketo Engage Framework

2020-10-06T00:18:12-04:00By |

Perkuto unveiled its SCORE Architecture today, consisting of pre-tested marketing operations acceleration programs. Capitalizing on Perkuto’s exclusive intellectual property and extensive work in over 1,500 Marketo instances, the new SCORE Architecture provides the Marketo framework to achieve faster results, giving marketing operations leaders con...

Help! I Just Inherited a Legacy Marketo Instance

2020-09-03T11:36:42-04:00By |

Every Marketo MOPS professional has a dream that one day he or she will be able to build a pristine, well-organized, optimized Marketo instance from scratch. The reality is, most seasoned MOPS professionals are hired to take on instances that, well, are frankly in a state of disarray. You can’t attack everything at once, so you’ll need to organize...

Adobe Recognized as a Leader in 2020 Gartner CRM Lead Management Report

2020-08-21T11:19:33-04:00By |

In Gartner's 2020 Magic Quadrant for CRM Lead Management report, Adobe is recognized as a leader once again, positioning them the highest and furthest to the right in the report this year. The driving technology behind Adobe’s esteemed placement in this Magic Quadrant, is of course Marketo Engage.

Perkuto Proverbs for Marketing Operations

2020-07-17T16:12:42-04:00By |

When you work in Marketo long enough, you’re bound to have had some “learning experiences” along the way. And even if you can’t think of a cringe-worthy past misstep, it’s often the case that we learn the most when we jump in and get to work. Along the way through logging countless hours of work, we pick up tricks of the trade, hone our skills, and...

Perkuto certifié comme l’un des Meilleurs Lieux de Travail au Québec

2020-06-22T15:19:15-04:00By |

Perkuto, spécialiste de Marketo Engage pour les entreprises, a été récompensée pour ses efforts en milieu de travail grâce à la certification Meilleurs Lieux de Travail Québec (Great Place to Work® Quebec). Avec la conviction que des employés heureux offrent un meilleur service aux clients et contribuent à un meilleur climat d’entreprise, Perkuto a...

Perkuto Certified As A Great Place To Work® In Quebec

2020-06-22T13:49:49-04:00By |

Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been recognized for its efforts in the workplace with a Great Place to Work® Quebec certification honor. With the firm belief that happy employees provide better support to customers and make for an all-around better business, Perkuto has always emphasized a healthy wor...

Reshaping the Rhythm of Marketing Operations

2020-08-06T13:28:14-04:00By |

This cover article in CIO Review features our founders, Alexandre Pelletier and Youcef Bouayad and details Perkuto’s marketing operations philosophy. From the origin story, to Perkuto’s stance on the ongoing centralization versus decentralization debate, this piece captures our company’s ethos. Perkuto was also named as a 2020 top Adobe Prov

Perkuto Recognized as a Top Adobe Provider

2020-06-10T10:56:44-04:00By |

Montreal, Quebec –– June 4, 2020 –– Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been selected as a Top 10 Adobe Service Provider as named by CIO Review. These top service providers are Adobe partners selected for their commitment to and depth of expertise within Adobe technologies, including the Adobe Experience

Fostering an Environment of Diversity and Inclusivity

2020-07-13T11:41:06-04:00By |

As we watch the heartbreaking headlines surrounding the senseless murder of George Floyd and protests escalating across the US, it’s a glaring reminder that even today, in 2020, inequalities still exist. We’re seeing decades of anguish, fear, and rage coming to a head; a pressure cooker exploding. As a society, we’re all responsible. We missed the

Developing a Contingency Plan for MOPS

2020-08-03T18:07:42-04:00By |

The webinar held on April 23, 2020, featuring an informal panel discussion with marketing operations leaders on what COVID-19 has taught us about marketing operations, specifically: how to respond to the change of demand in the current climate, ideas surrounding the reprioritization of costs, and...

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