Limited time. A shortage of Marketo-trained trained talent. Constant incoming campaign requests from both field marketers and other departments. And – of course – fear of the dreaded marketing operations bottleneck. How is your organization managing production output, especially during … READ MORE >
When it’s implemented well, a Revenue Cycle Model (RCM) in Marketo can have a hugely positive impact on your marketing, giving you an at-a-glance view of the customer journey. But because the process of setting up an RCM isn’t a … READ MORE >
2019 marks the anniversary of two significant milestones in our digital world: the thirtieth anniversary of the World Wide Web (WWW) and the one-year anniversary of GDPR. Since the invention of the WWW, data is at our fingertips, “Google” has … READ MORE >
“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone. Today’s … READ MORE >
Just when we finished preparing for GDPR, there’s a new player in the consumer privacy game. Call it the lesser-known “little brother” of GDPR—if the California Consumer Privacy Act (CCPA) isn’t yet on your radar, it needs to be soon. … READ MORE >
It’s happened to all of us who use Marketo. We’ve gone through the training, we work in the platform and we feel like we have a pretty good grasp on the most effective way to handle campaigns. And then one … READ MORE >
This post originally appeared on Marketo’s blog Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their … READ MORE >
Just when you thought the topic of GDPR might settle down, it’s still hot news. A little more than a month after the enforcement date, big names are reported for compliance violations, major US publishers block European visitors, and data … READ MORE >
GDPR is now fully enforceable and individuals can now specify how their data is used. Have you prepared for the different data rights scenarios in your database? It is likely that within your database, you’ll have varying levels of data … READ MORE >
What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the looming GDPR deadline. March 16, 2018: A … READ MORE >
Marketers, how are you holding up? Are you keeping your chin up as you continue to plug along in your GDPR preparations? I’m right there with you—I know the path to GDPR compliance has not been an easy journey. And … READ MORE >
Just when you thought GDPR was confusing enough, enter the topic of “legitimate interest.” Many of you have asked about it, wondering if you can bypass obtaining express consent opting for legitimate interest instead. I can almost hear the glimmer … READ MORE >
If “the art and science of asking questions is the source of all knowledge,” then webinar attendees left our GDPR presentation a whole lot smarter. For those of you who missed our recent webinar, “Fearless Marketing Strategies for GDPR World,” … READ MORE >
Growing up, did your mom ever say those cute, inspiring quotes—you know, the ones that make you feel warm and fuzzy, reassuring you everything is going to be okay? From your comments, emails and phone calls, I think marketers are … READ MORE >
At some point in our careers, we've all had a data mishap. A colleague recently shared a direct mail promotion he received from a high-end jeweler. The headline read, "KEVIN, this Valentine's day, give LESLEY the gift she really … READ MORE >