If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations teams often feel like they’re working harder just to keep their heads above water. So how did we get to overload stage so quickly? And how do we protect the integrity of marketing operations as marketing continues to evolve?… READ MORE >