About Michelle Miles

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So far Michelle Miles has created 32 blog entries.

The Ongoing Transformation of Marketing Operations — And What It Means For Your Team

2020-07-08T01:32:10-04:00By |

If you feel like you’re continually being asked to do more, you’re right— marketing operations teams are doing more now than a decade ago, and likely, with fewer resources. If we reflect back over the years, we can identify a few fundamental shifts in digital marketing fueling the MOPS bonfire. As such, it’s not a surprise that marketing operations teams often feel like they’re working harder just to keep their heads above water. So how did we get to overload stage so quickly? And how do we protect the integrity of marketing operations as marketing continues to evolve?… READ MORE >

3 Tips to Improve MOPS Productivity

2019-08-02T14:19:16-04:00By |

“Work it harder, Make it better, Do it faster, Makes us stronger.” --From “Harder, Better, Faster, Stronger” by Daft Punk If the Daft Punk lyrics above could double as the mantra for your organization’s MOPS department, you aren’t alone. Today’s … READ MORE >

CCPA: Should You Be Concerned?

2020-07-06T18:23:17-04:00By |

Just when we finished preparing for GDPR, there’s a new player in the consumer privacy game. Call it the lesser-known “little brother” of GDPR—if the California Consumer Privacy Act (CCPA) isn’t yet on your radar, it needs to be soon. … READ MORE >

10 Time-Saving Marketo Hacks

2020-06-19T13:52:03-04:00By |

It’s happened to all of us who use Marketo. We’ve gone through the training, we work in the platform and we feel like we have a pretty good grasp on the most effective way to handle campaigns. And then one … READ MORE >

GDPRn’t We Done with This?

2019-08-07T11:54:51-04:00By |

Just when you thought the topic of GDPR might settle down, it’s still hot news. A little more than a month after the enforcement date, big names are reported for compliance violations, major US publishers block European visitors, and data … READ MORE >

GDPR: Carpe Diem, Marketers

2019-08-07T11:55:38-04:00By |

What a difference a day makes. In just 24 hours, the course of business can radically change. Two examples come immediately to mind, one from recent headlines and the other, (of course!) the looming GDPR deadline. March 16, 2018: A … READ MORE >

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