When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...
When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.
When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating ac...
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale...
Developing and implementing processes can be challenging and time-consuming. That’s why we’ve developed our SCORE architecture, consisting of 16 different pre-tested and proven-to-work frameworks.
The definition of a top-performing marketing operations team varies from organization to organization based on factors like team structure, company size, and specific needs. This may lead you to wonder: how do I know if my team is top-performing? What KPIs are top-performing teams looking at, and what goals should we work towards?
It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever. Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...
Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...
Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you deliver flawless campaigns or project execution. In this blog, we’ll be diving into two frameworks that you can use at your organization.
Does your senior leadership team understand the function of marketing operations? If you answered no, you’re not alone. A study conducted by the MO Pros found that the larger an organization is, the less likely marketing operations professionals feel understood in their role. Despite the fact that 93 percent of B2B marketers believe marketing opera...
As a user of Marketo, when was the last time you received a survey about your experience using the product? It had been a while for us– and this was the inspiration behind developing the annual Marketo study. The idea that ignited it all was, “what if we were to create a study (with Adobe’s consent) that would empower the Marketo community with ins...
We all know the old saying, “it takes time to save time.” This couldn’t be more true when it comes to leveraging documentation in marketing operations. Documentation is the project blueprint and paper trail of every decision, process, and design detail. When combined, these elements result in faster build times and easier updates later on.
When our client had a vision to execute an enterprise-level Marketo engagement program that would drive MQLs, Perkuto was quick to jump in. We began by creating a multi-stream engagement program that would lead prospects in their buyer journey from awareness to intent with dynamic content based on functional roles.
Picture this: you’ve secured executive buy-in on a marketing automation platform. One with all the bells and whistles - but there is just one thing missing. You’re not quite sure how to bring this investment to life. What you expected from this investment was a fast-track to success and maximizing your Marketo value realization, but you quickly lea...
A staggering two-thirds of businesses across the globe are struggling to hire, despite many organizations reporting their highest hiring intentions, according to a survey by ManpowerGroup. For marketing operations leaders, this talent shortage has only further impaired your hiring efforts, which was already challenging in the first place. We've fel...