MERGE Launches Marketo Reporting Dashboards
Marketo reporting dashboards, developed by MERGE’s BI experts, aim to empower marketing operations teams with actionable data on campaign and database performance.
How to Keep Your Marketo Instance Squeaky (In Three Steps!)
The importance of a clean and well-maintained instance is immeasurable – email performance metrics may suffer when you don’t consistently monitor and clean your data. Not to mention, some instances have limits on the size of their database in Marketo, so by routinely clearing inactive records, you’re saving money in the long run. That’s why we dug...
How to Build a World-Class Marketing Operations Team in 2023
57.45% expect their marketing operations teams to grow in 2023 (2023 Marketo User Study). As marketing operations teams continue to grow, it’s more important than ever to ensure your team is scaling effectively. If you’re planning on growing your marketing operations team, here are some pointers from Kate Harmon, Sr. Director, Consulting Services a...
How to Build an Ironclad Marketing Operations Team in 2023
Marketing operations teams are resilient by nature. As a marketing operations professional, you’re able to navigate excessive workloads and can put out fires left and right. When you combine this with fluctuations in the economy which impact hiring and budget, it can be challenging to know where to focus your time and resources. So how can marketin...
4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze
Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.
James Hardie Partners with Perkuto to Develop Magnolia Home | James Hardie Collection Emails
Preparing for the launch of a new collection involves a multitude of projects. From developing launch emails to creating assets and website maintenance, announcing a new collection is no easy feat. When our client, James Hardie, a global building materials company, was preparing for the launch of the Magnolia Home | James Hardie Collection, they wa...
How Perkuto + MERGE Helped a Fortune 50 Technology Company Increase Marketo Maturity
76% of marketing operations professionals feel they cannot fully maximize the impact of marketing initiatives while also being efficient (Gartner). At the same time, the top KPIs that evaluate the success of marketing operations are work efficiency and impact measurement. Our client, a Fortune 50 technology company, was dealing with similar pain po...
Marketing Operations Experts on Top Pain Points – And How to Overcome Them
The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to un...
Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo
A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result,...
Ask the Experts: Should Marketing Ops Teams Focus on Effectiveness or Efficiency?
Earlier this year, we surveyed 200+ Marketo experts and learned that 56% are focused on effectiveness, while 26% are focused on efficiency. We decided to unpack these findings with the leading experts in marketing operations to find out what they believe to be more important – effectiveness or efficiency.
How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months
When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...
How Perkuto helped a Global Tech Company Increase Marketo Confidence
When our client, a global location technology company, lost employees on their marketing operations team, they were quick to phone a friend to Perkuto. Not even two weeks later, the Perkuto team had their sleeves rolled up, ready to get to work.
Private University Surpassed Goal by 20% through Segmentation in Marketo
When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating ac...
How to Build a Marketo Framework Designed to Scale
58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target. Building a Marketo framework is the most efficient way to scale...
Pre-Tested Marketo Frameworks to Accelerate Your Marketing Operations
Developing and implementing processes can be challenging and time-consuming. That’s why we’ve developed our SCORE architecture, consisting of 16 different pre-tested and proven-to-work frameworks.