About Lindsay DiLemmo

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So far Lindsay DiLemmo has created 36 blog entries.

4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze

2023-01-30T13:27:32-05:00By |

Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.

Marketing Operations Experts on Top Pain Points – And How to Overcome Them

2023-01-04T15:57:03-05:00By |

The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to un...

Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo

2022-12-14T10:29:13-05:00By |

A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result,...

How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months

2022-09-23T10:58:02-04:00By |

When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...

Private University Surpassed Goal by 20% through Segmentation in Marketo

2022-08-12T10:27:10-04:00By |

When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating ac...

How to Build a Marketo Framework Designed to Scale

2022-08-01T12:29:49-04:00By |

58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target.   Building a Marketo framework is the most efficient way to scale...

How to Win Back Time for your Marketing Operations Team

2022-05-17T09:29:39-04:00By |

It’s no secret that marketing operations teams are constantly operating at capacity. With the added constraint of the marketing operations hiring crisis, managing your team’s time is as important as ever.   Project management is a powerful tool that can transform the way marketing operations teams work. With project management software saving the a...

Why are Marketo Audits on the Rise? Q&A with Jon Kent, SVP of Sales

2022-04-04T09:34:29-04:00By |

Whether you’ve had Marketo for 10+ years or are inheriting a legacy Marketo Instance, performing health checks is a crucial step to accelerating value from Marketo. We sat down with Jon Kent, SVP of Sales at MERGE, to better understand the demand for Marketo audits, how to know if your Instance is ready for an audit, and the common steps included i...

How to Protect your Brand with Error-Free Marketing Operations Campaigns

2022-03-23T12:29:23-04:00By |

Does your marketing operations team leverage a process or framework for managing your marketing stakeholder’s incoming requests? If not, now is the time to start. Frameworks and processes help you deliver flawless campaigns or project execution. In this blog, we’ll be diving into two frameworks that you can use at your organization.

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