Marketing operations is booming as a functional role in enterprise and high-growth organizations. With more organizations investing in digital-first strategies and marketing automation, we’ve been faced with the unthinkable: a shortage of marketing operations talent.
If you work in marketing operations, there’s a good chance you’ve heard of MO Pros, or better yet, you’re a MO Pros member yourself. MO Pros is a staple for marketing operations professionals who are looking to expand their network, collaborate with peers, and deepen their technical knowledge.
Imagine you’ve recently made the investment in a professional camera. One with all the bells and whistles - optical zoom lens, sensors, and other features you’re still getting the gist of. Sure, this all sounds great, but what would be even better is if you actually knew how to fully leverage the camera. Knowing how to utilize its features to perfe...
Today, we’re diving into marketing operations - from reviewing the basics and highlighting the most effective tools you’ll use to implementation strategies at your organization, this blog will serve as your guide to marketing operations. Grab your coffee and notepad, and let’s get started!
We recently chatted with our recruiting team to learn their perspectives when it comes to sourcing Marketo talent - what are the most effective ways to find Marketo talent, what do these individuals look for in an organization, and what should you look for in a potential candidate? Our recruiting team answered those questions and more, and we’re he...
In an ongoing effort to increase their data security, Perkuto is proud to announce they have completed their SOC 2 Type 1 Report, completed by A-LIGN. This report represents Perkuto’s commitment to protecting user data and handling sensitive data with integrity and care.
We asked our Marketo consulting team for their go-to marketing automation resources, whether it’s groups, podcasts, forums, or even Slack channels. No matter what medium you prefer, this list offers a dynamic range of marketing operations resources that will help you gain that competitive edge in your career and provide more value to your organizat...
It can be challenging to orchestrate campaigns whether you’re a large enterprise organization, a high-growth start-up, or a hybrid of the two. It goes without saying that marketing operations teams and marketing campaign stakeholders need to have transparent and effective communication through every step of the campaign execution process. Marketing...
Scalability is crucial in the world of marketing operations. But how can you ensure your MOPs team is built to scale? Listen to Alex Pelletier, Perkuto's CEO, as he breaks down the MOps Journey to Scalability, which features the four stages to scalability - drowning, treading water, swimming, and winning.
Are you curious to learn the basics of GDPR? Do you wish you knew just how to prepare for this change? You're in luck, because our latest webinar touches on this and more.