About Lindsay DiLemmo

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So far Lindsay DiLemmo has created 40 blog entries.

How to Keep Your Marketo Instance Squeaky (In Three Steps!)

2023-06-06T15:56:18-04:00By |

The importance of a clean and well-maintained instance is immeasurable – email performance metrics may suffer when you don’t consistently monitor and clean your data. Not to mention, some instances have limits on the size of their database in Marketo, so by routinely clearing inactive records, you’re saving money in the long run. That’s why we dug...

How to Build a World-Class Marketing Operations Team in 2023

2023-04-13T09:16:40-04:00By |

57.45% expect their marketing operations teams to grow in 2023 (2023 Marketo User Study). As marketing operations teams continue to grow, it’s more important than ever to ensure your team is scaling effectively. If you’re planning on growing your marketing operations team, here are some pointers from Kate Harmon, Sr. Director, Consulting Services a...

How to Build an Ironclad Marketing Operations Team in 2023

2023-02-28T08:41:05-05:00By |

Marketing operations teams are resilient by nature. As a marketing operations professional, you’re able to navigate excessive workloads and can put out fires left and right. When you combine this with fluctuations in the economy which impact hiring and budget, it can be challenging to know where to focus your time and resources. So how can marketin...

4 Tips for Marketing Ops Professionals: How to Make EOY Reporting a Breeze

2023-01-30T13:27:32-05:00By |

Marketing ops professionals typically have one opportunity to share their accomplishments with senior leadership every year. This is an exciting time to flex your reporting capabilities and showcase achievements. However, in order for EOY reporting to be successful, marketing ops professionals must set themselves up for success early in the year.

Marketing Operations Experts on Top Pain Points – And How to Overcome Them

2023-01-04T15:57:03-05:00By |

The marketing ops industry saw a number of changes in 2022 – from the rise of RevOps to reducing MarTech bloat. Yet there are still some persistent issues that we’ve been seeing for the past few years, namely finding marketing ops talent. We sat down with marketing ops experts Darrell Alfonso and Mike Rizzo at our first annual holiday webinar to un...

Luxury Appliance Brand Pushes the Boundaries of Everyday Capabilities in Marketo

2022-12-14T10:29:13-05:00By |

A staggering 77% experience challenges with team members having the appropriate level of training in Marketo. On top of that, resourcing talent was the second operational weakness amongst Marketo experts in 2022. When our client, a luxury appliance brand, came to us, they were experiencing similar pains – they had lost team members and as a result,...

How Perkuto Executed a Hubspot to Marketo Migration in Just 2 Months

2022-09-23T10:58:02-04:00By |

When our client, a US-based travel company, was looking to execute a Hubspot to Marketo migration, they were quick to call in the support of the Perkuto team. We first started working with our client in 2018 when they needed assistance on one of their programs. Two years later, we helped with an Eloqua to Marketo migration. With these projects bein...

Private University Surpassed Goal by 20% through Segmentation in Marketo

2022-08-12T10:27:10-04:00By |

When Perkuto stepped in, the university was on its sixth annual giving day. Historically, they had worked with a third-party vendor but adopted Marketo in 2020 to supercharge their marketing efforts. When Perkuto evaluated the university’s Marketo Instance, they noticed that the university was using nested smart lists from 2021. By not operating ac...

How to Build a Marketo Framework Designed to Scale

2022-08-01T12:29:49-04:00By |

58% plan on increasing their utilization of Marketo in the following year, yet 32% struggle with measuring work efficiency. So, how can Marketo experts increase their Marketo utilization in a way that’s both efficient and effective? If you guessed frameworks, you’re right on target.   Building a Marketo framework is the most efficient way to scale...

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