Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. My overall impression: this is a focused and thoughtful plan, … READ MORE >
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of … READ MORE >
We recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement & Attribution Survey Report) In other words, 6 out of 10 marketers struggle … READ MORE >
Ten instances of Salesforce, eight instances of Marketo, and one giant, disparate hot mess. That’s how Brandon Isom, Director of Marketing Analytics at TIBCO, described his reporting and analytics environment three years ago in our recent webinar, Bizible Essentials for … READ MORE >
Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers are passionate about a particular method while others are still contemplating which is … READ MORE >
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has embedded a new GPS: Bizible. How does … READ MORE >
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue is (arguably) a marketer’s most … READ MORE >
It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto's post-Summit practice is to provide a summary of the discussions as well as commentary on the potential impact for your marketing … READ MORE >
There’s no doubt about it - the MarTech industry moves at a rapid pace. With new tools, additional sources of information and multiple ways to connect all of your systems, there are a lot of things to keep up with. … READ MORE >
If you spend long enough building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. You may have two different Smart Campaigns - which are in themselves perfectly functional - produce a bad … READ MORE >
Last year was our inaugural deep dive into all the new features announced at Marketo’s Marketing Nation Summit. This year we’re back with an opinionated look at the year ahead in product releases.… READ MORE >
The term “data-driven marketer” is rapidly becoming a redundancy: to be a marketer these days is to be data-driven, whether you work in demand gen, marketing ops, content, or social. And yet, being an evidence-based marketer is not without challenges. … READ MORE >
Swag: it can be a great way to introduce yourself to leads and make loyal customers feel appreciated. But let's face it, finding really cool swag is a challenge. And most of the time you also have to spend a ton of time ordering, transporting, and … READ MORE >
Do you want to send a different message to someone if they email you during business hours or after hours? What about on the weekend? Should leads be routed to a different sales team based on the time of an … READ MORE >
Summit 2015 has come and gone. Lucky for us, it left behind a giant gift basket of new Marketo features and functionality! Amidst all the excitement of Summit, it can be hard to figure out the nitty-gritty of what each … READ MORE >