If you spend significant time building in Marketo, you will very likely encounter scenarios where things don’t happen the way you’d expect. For example, you may have two different Smart Campaigns - which are perfectly functional - but produce an undesired result because they didn’t execute in the right order. Chances are, your issues are due to the...
If you communicate with a global audience, formatting dates in a way that’s appropriate for the recipient’s language and location can be a big challenge. Different locales order the elements of the date differently, use different punctuation, have different conventions for capitalization, and so on. Velocity email scripting makes it easy to switch...
Although the world around us seems to be changing on a near-daily basis, this year’s Marketo Engage feature announcements at Adobe Summit have strong continuity with announcements from last year. My overall impression: this is a focused and thoughtful plan, with a good mix of improvements to existing features and new innovations. Highlights: Accoun
This year was the first summit for Marketo users since the Adobe acquisition in 2018. For me, it brought home the reality that Marketo is no longer a standalone product but a single app within a much larger structure of product “clouds.” Although Marketo is no longer the sole focus of its own multi-day event, the union with Adobe could bring benefi
We recently came across a staggering statistic: 58% of marketers rate their ability to measure and analyze marketing performance as “needs improvement or worse.” (2018 Marketing Measurement & Attribution Survey Report) In other words, 6 out of 10 marketers struggle with measuring the effectiveness of their marketing efforts and demonstrating th
Sometimes I think asking, “Which attribution model do you prefer and why?” would be a great (marketing) conversation starter. From single-touch to complex regression-based analysis, some marketers are passionate about a particular method while others are still contemplating which is the best option. The topic sparks an interesting discussion. Of co
Attribution tools are to a marketer what a compass is to a hiker—both provide direction in your journey and guide your next steps. We’re familiar with current Marketo compasses but now Marketo has embedded a new GPS: Bizible. How does Bizible compare to the Marketo compass you’re currently using, and more importantly, how will it impact your daily
If there’s one area marketers get hung up on more often than not, it’s reporting and attribution. From technology limitations to a lack of knowledge to an overwhelming amount of data, understanding contribution to revenue is (arguably) a marketer’s most challenging feat. For those of you nodding your head, Marketo also understands your pain. In fac
It’s an annual tradition at Marketing Nation Summit for Marketo to announce new features and product updates. Similarly, Perkuto's post-Summit practice is to provide a summary of the discussions as well as commentary on the potential impact for your marketing operations. It’s our way of keeping you informed while keeping it real. So grab a cup of c
There’s no doubt about it - the MarTech industry moves at a rapid pace. With new tools, additional sources of information and multiple ways to connect all of your systems, there are a lot of things to keep up with. We don’t have a crystal ball, but when looking ahead to 2017, here are some predictions for the MarTech industry from our team members,
Last year was our inaugural deep dive into all the new features announced at Marketo’s Marketing Nation Summit. This year we’re back with an opinionated look at the year ahead in product releases.
The term “data-driven marketer” is rapidly becoming a redundancy: to be a marketer these days is to be data-driven, whether you work in demand gen, marketing ops, content, or social. And yet, being an evidence-based marketer is not without challenges.
Swag: it can be a great way to introduce yourself to leads and make loyal customers feel appreciated. But let's face it, finding really cool swag is a challenge. And most of the time you also have to spend a ton of time ordering, transporting, and distributing it. Enter Printfection. Their stuff looks awesome, and they let your swag-consumers self-
Do you want to send a different message to someone if they email you during business hours or after hours? What about on the weekend? Should leads be routed to a different sales team based on the time of an inquiry? What about segmenting leads based on dayparting or day-of-week? You can do all this with Marketo and a connected CRM like Salesforce.W
Summit 2015 has come and gone. Lucky for us, it left behind a giant gift basket of new Marketo features and functionality! Amidst all the excitement of Summit, it can be hard to figure out the nitty-gritty of what each new feature does and how it might be useful in your business. To make that job easier, we’ve done the homework for you! We've tried