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So far Jordan has created 12 blog entries.

Attribution Questions You’ve Always Wanted to Ask…Answered!

2021-08-30T16:45:34-04:00By |

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers

Improving Your Email Performance Checklist

2020-08-06T13:27:23-04:00By |

Email marketing is an essential component to almost every company's marketing and communications strategy, and email inboxes are reflecting the popularity of the channel.

Strategies for Scaling Operations and Managing Your Digital Transformation

2021-08-30T16:32:58-04:00By |

“HOW DO WE SCALE?” This is the number one question our enterprise marketing clients face, and it’s one that we hear every day. As marketing leaders, we’re constantly being pushed to optimize and scale marketing operations, delivering more campaigns to the right targets at the right time. But ...

Auditing Your Database Checklist

2021-08-30T16:30:12-04:00By |

Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in

Making the Most of Marketo Email Editor 2.0

2021-08-30T16:21:15-04:00By |

Responsive emails are complex assets, and even though the Marketo Email Editor 2.0 is flexible and strong, it is important you proceed carefully to avoid introducing errors when creating new emails from your email templates. By keeping the following tips in mind, you will create beautiful emails that render well in every email client; even the mobi...

Optel Group – Étude de cas client pour Perkuto

2021-08-27T15:21:02-04:00By |

Stéphanie Veilleux et Mathieu Guay-Gallant de Optel Group explique comment Perkuto a pu les aider à tripler le nombre de prospects grâce à l'implantation et l'optimisation de la plate-forme de marketing automatisée Marketo. https://youtu.be/DPBls88nRMs

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