The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part two of two in a series on data in scalability. … READ MORE >
Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads and limited resources—Perkuto, Marketo Engage, Adobe, and Microsoft are teaming up to present a Fall Marketing Impact Talks … READ MORE >
As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!” Traditionally, the solution to improve lead quality is to adjust your scoring criteria, often negatively impacting the volume of … READ MORE >
Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. From thoughts on Bizible versus Marketo RCE to “hacking” … READ MORE >
The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director of Solutions Architecture, taking questions live on any and all things reporting and attribution.… READ MORE >
View the slide deck below for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.… READ MORE >
How Scalable is Your Enterprise? The 10 Elements that Predict Scalability Success in Complex B2B Sales Environments… READ MORE >
The Coffee MUG webinar held on June 26, 2019, featuring John Thies, CEO and Co-Founder of Email on Acid, and Hilary German, Senior Marketing Automation Consultant at Perkuto, highlighting how to get more out of your email programs and improve your campaign results.… READ MORE >
Email marketing is an essential component to almost every company's marketing and communications strategy, and email inboxes are reflecting the popularity of the channel.… READ MORE >
The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid approach that resulted in unprecedented—and unexpected—outcomes.… READ MORE >
“HOW DO WE SCALE?” This is the number one question our enterprise marketing clients face, and it’s one that we hear every day. As marketing leaders, we’re constantly being pushed to optimize and scale marketing operations, delivering more campaigns to the right targets at the right time. But ...… READ MORE >
The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto, presenting database cleansing tips to improve your data quality, lead scoring, and ensure junk records are not costing you extra dollars or unnecessary staff time.… READ MORE >
Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in.… READ MORE >
The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.… READ MORE >
So we did. We reached out to partners, clients, colleagues and friends and asked them for their perspective on 2019. Read on to find out what they had to say, then get ready for even greater success this year!… READ MORE >