Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. From thoughts on Bizible versus Marketo RCE to “hacking” attribution models and managing UTMs, Justin’s real-world experience informs his answers
View the slide deck below for the live events presented by Perkuto, Adobe / Marketo, and Microsoft held in Montreal, New York City, Toronto, and Chicago in September-October, 2019.
How Scalable is Your Enterprise? The 10 Elements that Predict Scalability Success in Complex B2B Sales Environments
Email marketing is an essential component to almost every company's marketing and communications strategy, and email inboxes are reflecting the popularity of the channel.
“HOW DO WE SCALE?” This is the number one question our enterprise marketing clients face, and it’s one that we hear every day. As marketing leaders, we’re constantly being pushed to optimize and scale marketing operations, delivering more campaigns to the right targets at the right time. But ...
Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in
So we did. We reached out to partners, clients, colleagues and friends and asked them for their perspective on 2019. Read on to find out what they had to say, then get ready for even greater success this year!
Responsive emails are complex assets, and even though the Marketo Email Editor 2.0 is flexible and strong, it is important you proceed carefully to avoid introducing errors when creating new emails from your email templates. By keeping the following tips in mind, you will create beautiful emails that render well in every email client; even the mobi...
Exploring the philosophies and technical aspects of attribution: how it works and how to choose a model to meet your business objectives...
Stéphanie Veilleux et Mathieu Guay-Gallant de Optel Group explique comment Perkuto a pu les aider à tripler le nombre de prospects grâce à l'implantation et l'optimisation de la plate-forme de marketing automatisée Marketo. https://youtu.be/DPBls88nRMs
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An informational guide to understanding GDPR requirements and the impact on your organization.