Jordan

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So far Jordan has created 20 blog entries.

Segmentation for Success

2019-11-04T16:50:22-05:00

The Coffee MUG webinar held on October 30, 2019, featuring Elliott Lowe, Head of MarTech Operations at RingLead, and our own Solutions Architect, Lindsay Khan, discussing data as a foundation for growth and how to implement it effectively and efficiently to improve your marketing results. Part two of two in a series on data in scalability. … READ MORE >

Segmentation for Success2019-11-04T16:50:22-05:00

Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations

2019-09-17T13:12:31-05:00

Four-City Workshop Series on Rethinking Marketing Operations Across Digital Marketing and Beyond Addressing the biggest pain point for marketing operations professionals—ever-increasing workloads and limited resources—Perkuto, Marketo Engage, Adobe, and Microsoft are teaming up to present a Fall Marketing Impact Talks … READ MORE >

Top Marketers Gather to Discuss Marketing Operations Challenges and Innovations2019-09-17T13:12:31-05:00

Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring

2019-09-13T14:15:47-05:00

As the head of marketing operations, you’ve probably heard it all too often from your sales counterparts, “We need better leads!”  Traditionally, the solution to improve lead quality is to adjust your scoring criteria, often negatively impacting the volume of … READ MORE >

Sub-Zero Integrates Adobe Analytics with Marketo to Enable Complex Lead Scoring2019-09-13T14:15:47-05:00

Attribution Questions You’ve Always Wanted to Ask…Answered!

2019-08-21T16:52:43-05:00

Attribution can be a confusing topic even for seasoned marketers. That’s why we posed some of our most often heard attribution questions to Justin Norris, Perkuto’s own Director of Solutions Architecture. From thoughts on Bizible versus Marketo RCE to “hacking” … READ MORE >

Attribution Questions You’ve Always Wanted to Ask…Answered!2019-08-21T16:52:43-05:00

Reporting, Attribution, and Analytics—Oh My!

2019-09-26T17:00:33-05:00

The Coffee MUG webinar held on August 14, 2019, featuring Lauren Alt, Manager of Demand Generation at Outreach sharing her attribution journey, and our very own Justin Norris, Director of Solutions Architecture, taking questions live on any and all things reporting and attribution.… READ MORE >

Reporting, Attribution, and Analytics—Oh My!2019-09-26T17:00:33-05:00

Improving Your Email Performance Checklist

2019-09-26T17:02:49-05:00

Email marketing is an essential component to almost every company's marketing and communications strategy, and email inboxes are reflecting the popularity of the channel.… READ MORE >

Improving Your Email Performance Checklist2019-09-26T17:02:49-05:00

Scaling MOPS – The Struggle Is Real

2019-09-26T17:03:14-05:00

The Coffee MUG webinar held on May 14, 2019, a special edition of The Coffee MUG highlighting Sub-Zero’s year-long project to transform from a centralized marketing model to a hybrid approach that resulted in unprecedented—and unexpected—outcomes.… READ MORE >

Scaling MOPS – The Struggle Is Real2019-09-26T17:03:14-05:00

Strategies for Scaling Operations and Managing Your Digital Transformation

2019-09-25T15:47:31-05:00

“HOW DO WE SCALE?” This is the number one question our enterprise marketing clients face, and it’s one that we hear every day. As marketing leaders, we’re constantly being pushed to optimize and scale marketing operations, delivering more campaigns to the right targets at the right time. But ...… READ MORE >

Strategies for Scaling Operations and Managing Your Digital Transformation2019-09-25T15:47:31-05:00

Dumping Dead Data and Other Spring Cleaning for Marketo

2019-09-26T16:40:38-05:00

The Coffee MUG webinar held on March 13, 2019, featuring Elliot Lowe, Head of Marketing Technology and Marketing Operations at RingLead and Lindsay Khan, Solutions Archtect at Perkuto, presenting database cleansing tips to improve your data quality, lead scoring, and ensure junk records are not costing you extra dollars or unnecessary staff time.… READ MORE >

Dumping Dead Data and Other Spring Cleaning for Marketo2019-09-26T16:40:38-05:00

Auditing Your Database Checklist

2019-09-26T17:47:12-05:00

Over time, our databases become polluted - information becomes outdated, duplicates accumulate, and incomplete or junk records inevitably creep in.… READ MORE >

Auditing Your Database Checklist2019-09-26T17:47:12-05:00

Center of Excellence (CoE) Is Dead – Long Live the New CoE!

2019-09-26T17:05:40-05:00

The Coffee MUG webinar held on February 12, 2019, a special edition of The Coffee MUG featuring a discussion on the limitations of the traditional Center of Excellence as well as a presentation on a more agile alternative, designed to help companies achieve true scalability amidst an increasingly spread-out world.… READ MORE >

Center of Excellence (CoE) Is Dead – Long Live the New CoE!2019-09-26T17:05:40-05:00
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