About Hilary German

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So far Hilary German has created 3 blog entries.

3 Ways to Maximize Your Marketo Investment

2020-06-16T10:09:07-04:00By |

“For some companies, marketing automation can end up like a Ferrari that’s stuck in the garage.” - Trip Kucera Organizations now have access to tools that deliver personalized, targeted messaging in real-time thanks to the impressive technology solutions of the current MarTech landscape. However, despite the demonstrated power of personalization, [...]

How to Become a Microsoft Dynamics and Marketo Syncing Superstar

2020-01-13T15:00:57-05:00By |

“Hundreds of duplicates...” “The sync is very slow ...” “The data in our CRM doesn’t match what is in Marketo...” Sound familiar? Many clients experience common challenges when syncing data between Marketo and Microsoft Dynamics. Typically, these challenges can be grouped into three categories: problems with field management, duplicates, and slow p [...]

Starting Out: Using Email Marketing to Enhance Customer Experience

2019-08-02T14:13:04-04:00By |

Email is one of a marketer’s most powerful tools in creating and enhancing customer experience (CX). But sometimes—especially when you’re just starting out with Marketo—determining which type of email program makes the most sense for which type of campaign can be confusing. Your first instinct may be to simply use an email program to send a one-off [...]