That MQL Was C-R-A-P!
You’ve likely heard it far too often, “That MQL was CRAP!” Of course, in the back of your mind, you’re wondering if sales is even following up on the leads marketing delivers. If this sounds like you and your organization, you’re not alone. The struggle between sales and marketing is real. The solution? Communication and collaboration with your sales counterpart on scoring criteria as well as ongoing monitoring of the incoming results.… READ MORE >
