About Alia Gray

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So far Alia Gray has created 6 blog entries.

Crisis Communications and Marketing Through a Pandemic: Insights from Higher Ed

2021-08-31T14:32:44-04:00By |

After rapid transitions to online learning models and months of crisis communications, marketers in higher education are all ready for the pandemic to be over...though it’s unfortunately still evolving. Despite these challenges, universities are determined to find a way to forge ahead. We sat down with Elise Perachio of University of Washington and...

The Marketing Operations Silver Lining of COVID-19

2021-08-31T14:12:34-04:00By |

Feeling a bit maxed out from the ongoing crisis climate? We hear you...and feel it, too. It has been an extremely trying time on so many levels with work – and basic humanity as well. Between navigating changing requests, an often increased workload, and the (at times tumultuous) challenges of families sheltering in place together, the whole situat...

High-Volume Communication Through a Crisis: Adjusted Email Best Practices

2021-08-31T14:08:50-04:00By |

The current crisis has put strains on marketing teams in a number of different ways. In fact, marketing teams have ranked the act of simply shifting priorities and strategies as a key challenge during this time. And rightly so. As the conditions around us evolve, so must we. However, when it comes to marketing operations teams in particular, the in

The Lighter Side of Working From Home

2021-08-31T10:26:52-04:00By |

Greetings, fellow remote workers! How is everyone holding up? If you’re still in the early stages of a work-from-home arrangement, we know that it can be a bit of an adjustment. Between impromptu visits from kids (sometimes welcome, and other times a bit distracting), working with pets around, and a new meaning to the term “casual Friday,” there’s

Debunking Common Myths About Remote Work

2021-08-31T09:11:03-04:00By |

It’s no secret that the notion of the remote workplace has been on the rise in recent years. Multiple studies have shown that productivity increases with work from home options. The expectation (and desire) for employers to offer remote options is only increasing, with an astounding 80% of employees saying that they want to work from home, at least

The Frontier of Marketing Operations

2021-08-31T09:00:05-04:00By |

“What do you do again?" Time and again, marketing operations leaders are faced with this question by those outside looking in, so much so, that at this point it’s practically a running joke. Yet, despite the relatively young field of MOPS and the difficulty to define it to the broader world, it’s gained an impressive momentum that seems to only exp

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