What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward decentralized marketing, the steps they’re taking to improve their scalability and … READ MORE >
This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their marketing operations. And at the core of what they really … READ MORE >
As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the happiest of holidays and a joyous New … READ MORE >
Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing tips for the holiday season. Then, we’ll find out why one marketer … READ MORE >
Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’ top barrier to success, will learn if … READ MORE >
Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so important that your sales and marketing teams collaborate … READ MORE >
As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal, Toronto, Calgary and Vancouver, these talks gave us a chance to lead a discussion … READ MORE >
Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In essence, what we’re seeing … READ MORE >
Good morning, readers! Though we’ve moved to an occasional schedule, we’ll aim to provide just as much value as usual. Today, we’ll talk why it’s so important that your sales and marketing teams collaborate across the customer journey, will determine … READ MORE >
This post appeared first on the Marketo blog. As a Marketo Platinum Partner that provides martech consulting services to enterprise organizations, we at Perkuto have a very clear appreciation of just how important data is when it comes to making … READ MORE >
By now you’ve heard the big news: Adobe is acquiring Marketo to the tune of $4.75 billion. And as Scott Brinker says, this is a huge vote of confidence for the martech industry in general, as it shows that one … READ MORE >
The democratization of martech: the technology transition that empowers the "everyday many" to use the powerful tools that once belonged to the "elite few." Reading Scott Brinker’s post on the democratization of martech here on ChiefMartec, I found myself shaking … READ MORE >
Good morning, readers! Today, we’ll talk all about email marketing. First, we’ll share an infographic that gives email optimization hacks based on proven email marketing tactics. Then, we’ll talk about fresh ideas that will help enliven even veteran email marketer’s … READ MORE >
Good morning, readers! Today, we’ll discover some business-to-business digital marketing ideas that can really help your marketing efforts shine, will gain insights from more than 1 billion ecommerce emails sent in 2017, will talk about why it’s so important that … READ MORE >
Good morning, readers! Today, we’ll talk about ways to bring your global market closer, will find out why Forrester says the social listening market has a way to go before it’s ready for the big time, and will get some … READ MORE >