What a difference a few months and a major world event make. We started 2020 with a talent gap transitioning to hiring freezes. We’ve morphed from an ever-increasing flow of campaign requests to campaign adjustments, accelerated timelines, and execution urgency. Strategic work has been sidelined as marketing operations struggles to keep pace with t...
It’s that time of year...time to put on your visionary hat and cast your marketing predictions for 2021. Of course, this year is a little more challenging to predict, especially coming off a year like 2020. I don’t think anyone predicted a worldwide pandemic, murder hornets, violent riots, or that drive-in movie theaters would make a comeback. So w...
Call it our “new normal” or call it a time of opportunity, but the bottom line is 2020 has changed how we must operate. Not all organizations (or marketing operations leaders) will survive; the companies who are achieving profitable growth are the ones challenging the status quo and adapting their marketing operations to changing business condition...
Wouldn’t it be nice if campaigns always ran according to plan? Whether it’s the first time integrating a new component, navigating multiple layers of approvals, the sheer volume of campaigns running simultaneously, or unforeseen challenges from the effects of the pandemic, complexities add up quickly. In a recent conversation, Deven Ravel, Naomi Li...
Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that...
This post originally appeared on LinkedIn. Without a doubt, the word du jour is “change.” A month ago, it seemed like all the world was an oyster, with opportunities abounding. Today, shelter-in-place orders and work disruptions have become our new norm as conditions outside our control lead to social cancellations, remote work, hiring freezes, and
It’s a classic example of cause and effect— when major events occur, there is always an economic consequence. Global pandemics. Acts of terrorism. War. Natural disasters. History has shown, when one country experiences a significant event, it leads to some degree of economic downturn, often a global recession. COVID-19 is no exception. It’s only na
What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward decentralized marketing, the steps they’re taking to improve their scalability and how they’re empowering their regional marketers. In addition to speaking, I wa
This blog was first published on LinkedIn. “Should we decentralize our marketing operations or stay centralized?” That’s a common question I hear from clients and prospects wanting to scale their marketing operations. And at the core of what they really want to know is how they can deliver more campaigns, empower more marketers and do everything fa
As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the happiest of holidays and a joyous New Year! This year has been Perkuto’s best yet and all of you have played a huge part in it; we couldn’t do it without your bu
Good morning, readers. In preparation for our upcoming email marketing webinar, we’ve focused today’s issue completely on this staple of online marketing. First, we’ll cover B2B email marketing tips for the holiday season. Then, we’ll find out why one marketer claims that the GDPR saved email marketing. Next, we’ll learn email subject line strategi
Good morning, readers. Today, we’ll explore a recent survey of CMOs and will see why the industry is buzzing about one specific data point, will check out what another survey says is marketers’ top barrier to success, will learn if marketers and consumers are on the same page when it comes to their view of delivering an amazing customer experience
Good morning, readers! Today, we’ll explain why it’s so important to include relevant visuals along with your content, will tell you how to avoid creeping out your customers, talk why it’s so important that your sales and marketing teams collaborate across the customer journey, will explain what Facebook’s Q3 earnings mean for marketers and martech
As you’re likely already aware, Perkuto, Marketo and Bizible—along with special guests Uberflip and Outreach—recently wrapped up our four-city series of Marketing Impact Talks. Held in Montreal, Toronto, Calgary and Vancouver, these talks gave us a chance to lead a discussion about attribution and analytics, and also to learn from marketers across
Marketing technology is getting easier to use, and with the ability to assign roles and customize who is allowed to do what within a platform, it’s harder than ever to truly “screw up” a brand. In essence, what we’re seeing is the result of the democratization of technology—that is, technology going from being controlled by a few in the central off