About Alex Pelletier

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So far Alex Pelletier has created 75 blog entries.

Centralization vs. Decentralization: Why You Need A Hybrid Model More Now Than Ever

2020-06-29T16:37:00-04:00By |

Becoming familiar with frequent shifts has been one of the only constants of late. Almost 50% of marketing teams reported that they changed tactics amidst the pandemic, highlighting the importance of the ability to move quickly. Put in the context of the ongoing “centralization v. decentralization” back and forth, there’s no clear answer...and that’s because elements of both are needed. In fact, operations with a hybrid of these models are best equipped to swiftly adjust their sails to changing winds, without capsizing the ship in the process.… READ MORE >

MarTech West 2019: My Top Takeaways

2019-08-02T14:19:16-04:00By |

What a conference! Last week, I attended the MarTech West conference in sunny San Jose, California. Along with Cyndi Marty from Sub-Zero, we led a presentation on Sub-Zero’s journey toward decentralized marketing, the steps they’re taking to improve their scalability and … READ MORE >

Happy Holidays from Perkuto

2019-08-02T14:13:04-04:00By |

As the holidays draw nearer and the year 2018 comes to a close, I want to take a few moments to wish all of you—Perkuto clients, partners, blog readers, colleagues, friends, and family—the happiest of holidays and a joyous New … READ MORE >

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