How to Evaluate and Select a Marketing Operations Agency

2020-01-23T16:54:37-05:00By |

When I was an enterprise account executive for Marketo, I worked very closely with my customers. Many of them would ask for guidance on how to select the most appropriate marketing operations (MOPS) agency partner based on their needs. Additionally, I also had to help manage the fallout when my customers made a less-than-optimal agency selection. F