Marketo vs. Pardot vs. Eloqua, vs. Hubspot…with so many CRM management solutions on the market, how do you know you’re choosing the best platform for your organization? The 2020 Gartner report Magic Quadrant for CRM Lead Management helps make that decision easier.
This annual report compiles research on the process of capturing, qualifying, and nurturing leads, tracking activities and behavior, and then passing this data along to sales. In this comprehensive research of the CRM solution landscape, Gartner identifies Adobe as a leader in CRM Lead Management once again, positioning them the highest and furthest to the right in the report this year.
The driving technology behind Adobe’s esteemed placement in this Magic Quadrant, is of course Marketo Engage.
Marketo Engage: A Robust Platform with Deep Capabilities
What is it that makes Marketo Engage a leader in it’s space? In large part, it’s the intricacies of the platform that make it exceptional. The functional options for each campaign stage allow for a level of customization rarely seen in CRM platforms– empowering it’s users to greater depth throughout each step of the build.
This Gartner report also draws attention to the Predictive Audience and Predictive AI capabilities that Adobe offers. These only help them stand out from the crowd even further, by helping marketers gain insights into the habits and behaviors of their audiences on a more granular level.
The bottom line: Marketo Engage enables the management of meaningful customer journeys in real time– significantly boosting the marketing impact and ROI for organizations who use it to its full capabilities.
Perkuto is an Adobe Platinum Partner with an exclusive specialization in Marketo Engage. Our team of Marketo experts have deep knowledge in the platform, daily assisting in eliminating infrastructure uncertainties, safeguarding against campaign errors, improving marketing performance, and executing high-volume campaigns. Need help managing your instance, or with a new Marketo implementation? Talk to us– and learn how Perkuto can help.