By Alexandre Pelletier September 5, 2013
Acquisio is the the leading Performance Media Platform to buy, track, manage, optimize and report on media across all major Search, Social and Display networks. With more than 4,000 users and 10,000 brands under its management, Acquisio is the multi-channel marketing solution preferred by agencies and marketers alike.
At Acquisio, the problem wasn’t lead generation but lead management. All new leads generated by Marketing were sent to Sales and the team was overwhelmed with leads. The result was a loss of qualified leads because lead processing times were too long.
The Happy Ending
The Moral of the Story
One thing you can’t recycle is wasted time and resources.