Marketo ABM Kick Start
Transforming your business process from a lead-centric to an account-centric view is a shift not only for marketing and sales but for your entire organization. Leverage a team experienced in Account-Based Marketing to help sales and marketing departments navigate their ABM journey. Our certified consultants will work with your team to identify your ideal customers, develop your target account tiers, and define an effective ABM strategy and program that suits your needs.
We’ve helped OpenDNS generate millions of pipeline and brand awareness with ABM, and our customer Support.com won an award for their ABM strategies. Start your ABM journey by partnering with us.
Our Marketo ABM Offering:
- Assess current business process and tech stack
- Define, identify and document Ideal Customer Profile (ICP)
- Define, identify and automate Named Account Mapping and Account Lists
- Lead an ABM Marketing and Sales Alignment workshop
- Develop ABM content strategy on messaging, tier-relevant content and campaign execution
- Design and deploy an ABM optimized program
- Create reports that focus on key ABM insights and metrics relevant to your sales and marketing team
- Lead workshops and training on all aspects of the program to educate team on areas of ABM
- Build trust between sales and marketing teams
- Expert guidance on developing an effective ABM strategy
- Key insights on the effectiveness of ABM efforts